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a4 notebook
Skip itPrices mostly outside the sweet spot ($3.12–$16.69) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 2.3M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,995.26avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.12–£16.69cheapest to priciest tracked listing — scored on the share inside $15–$100