A4 Notebook
FailPrices span $3.12–$16.69, mostly outside the sweet spot, so A4 Notebook is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £1.4M/yr2.3M searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 108 sellers
Flapen Score
A4 Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, A4 Notebook is stronger. Inside it, weaker.
Market
The A4 Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A4 Notebook 2.3M times last year and spent an estimated £1.4M. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.4Ma year
- Peak month
- September3.1× the quietest month
- Top search term
- a4 notebook741K searches a year
02 · Price
A sale here is worth £8.04.
Listings sell for £8.04 on average, from £3.12 to £16.69. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.04 that is £40K to £48K a year per listing.
- Average price
- £8.04under the $15 to $100 sweet spot
- Price range
- £3.12–£16.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £40K–£48K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #19 within Notebooks, Writing Pads & Diaries. It carries 3,995 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 0.4%
- Average rank
- #19in Notebooks, Writing Pads & Diaries
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,995per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top A4 Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago
Amazon Basics Wirebound Notebook 100 Sheets 200 Pages A4+ 80GSM red Pack of 3
- Price
- £7.30
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago
Cambridge Jotter A4 Notebook Wirebound 8 mm Lined with Margin 200 Pages 80GSM Single Notepad Perforated Edges
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 13y ago
SUMMIT A4 Metallic Wirebound Notebook 3 Pack Ruled Pages for School Work & Journaling Lay-Flat Durable Binding
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 5,419
- Age
- 5y ago
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Trending
90-day click momentum
Silvine A4 Executive Hardback Notebook/Journal Black - Lined 90gsm (160 Pages)
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 14y ago
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Mint Green/Light Blue/Pink
- Price
- £9.52
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 9mo ago
Pukka Pad A4 Stripes Project Book 3 Pack 21 x 30cm Wirebound Notebook 80GSM Paper Includes Repositionable Dividers with Storage Pocket - 250 Pages
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 16y ago
NIRMIRO Spiral Notebook A4 300 Pages Wirebound Notepad Hardback Black PVC Cover Note Book for Writing 100GSM A4 Lined Paper No Bleed 21 x 28.5cm
- Price
- £11.59
- Rating
- 4.7/5
- Reviews
- 708
- Age
- 2y ago
FOCUS DAY (2 Pack) A4 Notebook Journal Large A4 Leather Notepad with 100GSM Lined Paper Inner Pocket Pen Loop Hardback Note Book for Women/Men Work Writing 21.5 x 28 cm Brown & Black
- Price
- £14.65
- Rating
- 4.6/5
- Reviews
- 1,177
- Age
- 1y ago
Newest
by launch dateSUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Mint Green/Light Blue/Pink
- Price
- £9.52
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 9mo ago
FOCUS DAY (2 Pack) A4 Notebook Journal Large A4 Leather Notepad with 100GSM Lined Paper Inner Pocket Pen Loop Hardback Note Book for Women/Men Work Writing 21.5 x 28 cm Brown & Black
- Price
- £14.65
- Rating
- 4.6/5
- Reviews
- 1,177
- Age
- 1y ago
SUNEE A4 Notebook Pack of 3 Notepads Wirebound Notebooks 80gsm Premium Paper 100 Sheets / 200 Pages 8mm Lined with Margin 4-Hole Punched and Perforated Edge Pastel Colours
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Smarpau Notebook A4 Pastel College Ruled Notebooks 140 Pages
- Price
- £8.37
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
SUMMIT Recycled Jotter A4+ Notebook 80 Sheets 160 Page Wirebound 8 mm Lined with Margin Notepads 4-Hole Punch and Perforated Pack of 5
- Price
- £7.84
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
108
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
12%
- Pukka Pad33%
- SUMMIT17%
- Amazon Basics12%
- Q-Connect11%
- SUNEE8%
- nu:7%
- Open — no brand owns it (7 brands, 12%)
Demand
A4 Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.1×
Search terms
Top A4 Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a4 notebook741K/yr
- notebook a4473K/yr
- pukka pad222K/yr
- a4 notepad100K/yr
- a4 lined notebook75K/yr
- pukka pads a4149K/yr
- notepad a447K/yr
- a4 notebook hardback60K/yr
- a4 pad44K/yr
- notebooks a456K/yr
Reviews and returns
What reviews say buyers love and hate about A4 Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
paper tears away too easily
low quality paper
Paper quite thin
Cheap and on point
Cheap looking, not worth the price
Poor quality
Bigger than I expected
too small so returned the item thanks
Way bigger than i thought theyd be
expensive
most expensive notebooks ever
not worth the price
not at all durable
Fall apart easy
doesnt feel very durable
Love
Decent quality
Great quality & value for money and great customer service
Great, consistent quality pads
Great value
Good deal
Excellent value for money
Good quality, smooth paper and a nice thickness
Good, nice white paper, decent thickness, good value
and nice quality paper
As shown
As described
Exactly as shown
Good size
the size is convenient to carry around
I love the size
Return
0.2% Return rate 68% Fixable by listing
Bigger than I expected
too small so returned the item thanks
Way bigger than i thought theyd be
Cheap and on point
Cheap looking, not worth the price
Poor quality
paper tears away too easily
low quality paper
Paper quite thin
FALSE ADVERTISING
NOTHING like advertised an absolute scam
Nothing like the picture
expensive
most expensive notebooks ever
not worth the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A4 Notebook questions
Answered from the same tracked data.