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a4 brown envelopes
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Good879.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Price range
Bad£2.44–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£31K£31K/yr · 29K searches