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A4 Brown Envelopes

Fail

Shoppers spend only $31K a year here, so A4 Brown Envelopes is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£31K/yr29K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
59%top-5 click share · 12 brands · 34 sellers

Flapen Score

A4 Brown Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Brown Envelopes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Brown Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Brown Envelopes 29K times last year and spent an estimated £31K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
14.2%
Market size, estimated
£31Ka year
Top search term
a4 brown envelopes11K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £2.44 to £18.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.71 that is £2K to £4K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£2.44–£18.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #39 within Envelopes & Mailing Supplies. It carries 879 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
85%
Out of stock, average day
2.9%
Average rank
#39in Envelopes & Mailing Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
879per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top A4 Brown Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

14%

  • Blake26%
  • Thymera26%
  • SuperGift.com22%
  • MA NASIR5%
  • Q-Connect4%
  • Triplast4%
  • Open — no brand owns it (6 brands, 14%)

Demand

A4 Brown Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top A4 Brown Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 brown envelopes11K/yr
  • brown envelopes a46K/yr
  • a4 envelopes brown6K/yr
  • large brown envelopes4K/yr
  • brown a4 envelopes3K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Brown Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.12

Much too thin

Not a very thick weight plain brown envelopeas I had hoped

Quality-Overall14%−0.07

Very poor quality

Poor quality- not strong

Thin9%−0.05

Thin

Flexibility9%−0.01

Do not bend

Review of A4 do not bend envelopes

Advertised Vs Actual Product9%+0.47

Only provided 19 instead of the 20 advertised

the envelopes I chose said 15 per pack in description but there were only 12

Love

Quality-Overall27%−0.07

Good quality envelopes

Decent Quality

Excellent product

Value For Money21%+2.03

Good price

Excellent value

Great value

Advertised Vs Actual Product12%+0.47

Did the job

As described

Just what I wanted

Size-Overall10%+1.22

Convenient size for many purposes

Good size

Great as described fit for purpose

Strength5%+0.30

Sturdy and do their job

These envelopes are superb, they are strong and tough

Strong envelopes

Return

0.2% Return rate 71% Fixable by listing

Size-Overall58%▄▅█▅▆▅
Quality-Overall9%▁█▃▁▁▇

Very poor quality

Poor quality- not strong

Value For Money5%▁▁▆▁▁█
Advertised Vs Actual Product4%█▁▁▁▃▁

Only provided 19 instead of the 20 advertised

the envelopes I chose said 15 per pack in description but there were only 12

Strength4%▁▁▁█▁▃

FAQ

Common A4 Brown Envelopes questions

Answered from the same tracked data.