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A4 Brown Envelopes

Fail

Shoppers spend an estimated $31K a year here, so A4 Brown Envelopes is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£31K/yr29K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
59%top-5 click share · 12 brands · 34 sellers

Flapen Score

A4 Brown Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Brown Envelopes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Brown Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Brown Envelopes 29K times last year and spent an estimated £31K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
14.2%
Market size, estimated
£31Ka year
Top search term
a4 brown envelopes11K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £2.44 to £18.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.71 that is £2K to £4K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£2.44–£18.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #39 within Envelopes & Mailing Supplies. It carries 879 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
85%
Out of stock, average day
2.9%
Average rank
#39in Envelopes & Mailing Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
879per listing
Listings tracked
20

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top A4 Brown Envelopes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

34

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

14%

  • Blake26%
  • Thymera26%
  • SuperGift.com22%
  • MA NASIR5%
  • Q-Connect4%
  • Triplast4%
  • Open — no brand owns it (6 brands, 14%)

Demand

A4 Brown Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top A4 Brown Envelopes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a4 brown envelopes11K/yr
  • brown envelopes a46K/yr
  • a4 envelopes brown6K/yr
  • large brown envelopes4K/yr
  • brown a4 envelopes3K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Brown Envelopes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
0.2%of orders come back
“Much too thin”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common A4 Brown Envelopes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data