45
a3 whiteboard
Skip itPrices mostly outside the sweet spot ($4.23–$14.57) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Review moat
Okay3,833.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 111K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.23–£14.57cheapest to priciest tracked listing — scored on the share inside $15–$100