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A3 Whiteboard

Fail

Prices span $4.23–$14.57, mostly outside the sweet spot, so A3 Whiteboard is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£85K/yr111K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
57%top-5 click share · 16 brands · 21 sellers

Flapen Score

A3 Whiteboard against its category

The dotted line is the Stationery & Office Supplies average. Past it, A3 Whiteboard is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A3 Whiteboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A3 Whiteboard 111K times last year and spent an estimated £85K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
8.1%
Market size, estimated
£85Ka year
Peak month
January2.1× the quietest month
Top search term
a3 whiteboard60K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £4.23 to £14.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.46 that is £2K to £5K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£4.23–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #38 within Office Supplies. It carries 3,834 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#38in Office Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,834per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top A3 Whiteboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

27%

  • Nicpro27%
  • ANSIO17%
  • Amazon Basics10%
  • ENOCENT9%
  • Newoutset5%
  • ARCOBIS4%

Demand

A3 Whiteboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top A3 Whiteboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 whiteboard60K/yr
  • whiteboard a323K/yr
  • a3 white board6K/yr
  • a3 magnetic whiteboard6K/yr
  • white board a36K/yr
  • a3 whiteboard magnetic3K/yr
  • whiteboard a3 size3K/yr
  • a3 whiteboards2K/yr
  • small whiteboard a32K/yr

Reviews and returns

What reviews say buyers love and hate about A3 Whiteboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.18

it feels very cheap

Average quality

Hi product not so good couple of big marks on board

Dry/Empty Ink6%−0.08

Not as advertised Dry markers not included

Pens were Dry

Two pens were dry

Size-Overall5%+0.94

portability. is a little big tho

Very small

the eraser is a little small

Ease Of Cleaning5%

doesnt wipe completely clean

it's very difficult to clean the boards after use

Durability5%−0.06

Cheap, shoddy, pen broke almost immediately

looked like it was about to fall apart

doubt it will last long

Love

Quality-Overall19%+0.18

Good quality board

Excellent product

The pens are of a good quality

Size-Overall11%+0.94

Good size

big enough right a lot of things on

The size is perfect for what we need it for

Value For Money9%

Great value

Good product for the price

Value for Money

Advertised Vs Actual Product8%+0.19

Seems to do as it says

exactly what I wanted

As described

Ease Of Use6%+0.78

easy to use

easy to read

they are easy to write with

Return

0.9% Return rate 68% Fixable by listing

Size-Overall61%▄▇▇█▇▆

portability. is a little big tho

Very small

the eraser is a little small

Magnetic Strength/Adsorption7%█▇▄▆▃▄

This is not magnetic at all

the magnetivity of the board is honestly a bit weaker than I expected

whatever magnetic material is in the board isn't strong enough to mount it to metal surfaces

Adhesion/Stickiness6%█▄▃▁▂▂

Pity there are no self adhesive pads to mount it vertically

no way to wall mount if wanted except glue/adhesive pads

Quality-Overall6%▆▅▂▅█▇

it feels very cheap

Average quality

Hi product not so good couple of big marks on board

Functionality-Overall3%█▅▅▃▃▄

Two of the markers don't work at all

the yellow pen doesnt work at all

FAQ

Common A3 Whiteboard questions

Answered from the same tracked data.