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7th birthday card boy
Skip itPrices mostly outside the sweet spot ($1.40–$5.79) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great112.16avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 108K searches
Avg price
Bad£2.92avg listing price — sweet spot $15–$100
Price range
Bad£1.40–£5.79cheapest to priciest tracked listing — scored on the share inside $15–$100