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7th Birthday Card Boy

Fail

Prices span $1.40–$5.79, mostly outside the sweet spot, so 7th Birthday Card Boy is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£50K/yr108K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
42%top-5 click share · 17 brands · 30 sellers

Flapen Score

7th Birthday Card Boy against its category

The dotted line is the Stationery & Office Supplies average. Past it, 7th Birthday Card Boy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7th Birthday Card Boy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7th Birthday Card Boy 108K times last year and spent an estimated £50K. The top 5 brands take 73% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
15.7%
Market size, estimated
£50Ka year
Peak month
September1.9× the quietest month
Top search term
minecraft birthday card31K searches a year

02 · Price

A sale here is worth £2.92.

Listings sell for £2.92 on average, from £1.40 to £5.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £2.92 that is £292 to £730 a year per listing.

Average price
£2.92under the $15 to $100 sweet spot
Price range
£1.40–£5.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£292–£730
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,242 within Cards & Card Stock. It carries 112 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#2,242in Cards & Card Stock
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
37

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 7th Birthday Card Boy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

30

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

22%

  • Danilo Promotions LTD46%
  • Absolutely Yours7%
  • Hallmark7%
  • Me To You6%
  • Felbridge Studio6%
  • Stuff45%

Demand

7th Birthday Card Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top 7th Birthday Card Boy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • minecraft birthday card31K/yr
  • 6th birthday card boy19K/yr
  • 6 birthday card14K/yr
  • 6 year old birthday card12K/yr
  • 6th birthday card7K/yr
  • birthday card 6 year old boy7K/yr
  • minecraft card8K/yr
  • birthday card 64K/yr
  • happy 6th birthday card3K/yr
  • age 6 birthday card4K/yr

Reviews and returns

What reviews say buyers love and hate about 7th Birthday Card Boy

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Value For Money”
0.1%of orders come back
“Seems quite expensive considering the size”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 7th Birthday Card Boy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data