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7th Birthday Card Boy

Fail

Prices span $1.40–$5.79, mostly outside the sweet spot, so 7th Birthday Card Boy is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£50K/yr108K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
42%top-5 click share · 17 brands · 30 sellers

Flapen Score

7th Birthday Card Boy against its category

The dotted line is the Stationery & Office Supplies average. Past it, 7th Birthday Card Boy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7th Birthday Card Boy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7th Birthday Card Boy 108K times last year and spent an estimated £50K. The top 5 brands take 73% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
15.7%
Market size, estimated
£50Ka year
Peak month
September1.9× the quietest month
Top search term
minecraft birthday card31K searches a year

02 · Price

A sale here is worth £2.92.

Listings sell for £2.92 on average, from £1.40 to £5.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £2.92 that is £292 to £730 a year per listing.

Average price
£2.92under the $15 to $100 sweet spot
Price range
£1.40–£5.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£292–£730
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,242 within Cards & Card Stock. It carries 112 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#2,242in Cards & Card Stock
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 7th Birthday Card Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

30

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

22%

  • Danilo Promotions LTD46%
  • Absolutely Yours7%
  • Hallmark7%
  • Me To You6%
  • Felbridge Studio6%
  • Stuff45%

Demand

7th Birthday Card Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top 7th Birthday Card Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft birthday card31K/yr
  • 6th birthday card boy19K/yr
  • 6 birthday card14K/yr
  • 6 year old birthday card12K/yr
  • 6th birthday card7K/yr
  • birthday card 6 year old boy7K/yr
  • minecraft card8K/yr
  • birthday card 64K/yr
  • happy 6th birthday card3K/yr
  • age 6 birthday card4K/yr

Reviews and returns

What reviews say buyers love and hate about 7th Birthday Card Boy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.07

Seems quite expensive considering the size

paid £2.50 for a card with price sticker says 75p

Adhesion/Stickiness20%−0.08

its got a 75p sticker on it so feel a bit ripped off

3D Effect20%+0.44
Ease Of Use10%−0.04

cannot use

Quality-Overall10%+3.25

Low quality

Love

Quality-Overall42%+3.25

Good quality

The card is decent quality

Good quality card

Design-Overall11%−0.04

Great design

Very good card for 6 year old nice design as shown

unique design

Size-Overall10%+0.04

Perfect and good size

big my great grandson loved it

Very appropriate for the little girl it is for

Value For Money8%−0.07

Great value

Good price for this type of card

Price good as well

Color6%0.00

Like the colour we'll made

Lovely colourful card for a special 6 year old

which is much nicer than just plain white

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof33%
Quality-Overall33%

Low quality

Certifications33%▁█▁▁▁▁

FAQ

Common 7th Birthday Card Boy questions

Answered from the same tracked data.