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60th wedding anniversary cards
Skip itPrices mostly outside the sweet spot ($2.07–$11.69) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good526.19avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£50K£50K/yr · 125K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.32avg listing price — sweet spot $15–$100
Price range
Bad£2.07–£11.69cheapest to priciest tracked listing — scored on the share inside $15–$100