60th Wedding Anniversary Cards
FailPrices span $2.07–$11.69, mostly outside the sweet spot, so 60th Wedding Anniversary Cards is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £50K/yr125K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 45%top-5 click share · 25 brands · 33 sellers
Flapen Score
60th Wedding Anniversary Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, 60th Wedding Anniversary Cards is stronger. Inside it, weaker.
Market
The 60th Wedding Anniversary Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 60th Wedding Anniversary Cards 125K times last year and spent an estimated £50K. The top 5 brands take 59% of clicks. Demand peaks in Mar–Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £50Ka year
- Peak month
- March4.8× the quietest month
- Top search term
- 60th wedding anniversary cards37K searches a year
02 · Price
A sale here is worth £4.32.
Listings sell for £4.32 on average, from £2.07 to £11.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.32 that is £1K to £2K a year per listing.
- Average price
- £4.32under the $15 to $100 sweet spot
- Price range
- £2.07–£11.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #764 within Cards & Card Stock. It carries 526 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 97%
- Out of stock, average day
- 2.4%
- Average rank
- #764in Cards & Card Stock
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 526per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top 60th Wedding Anniversary Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maise & Rose 60th Wedding Anniversary Card For Special Couple | P38
- Price
- £4.03
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 2y ago
Noel Tatt Diamond Wedding Anniversary Card | 60 Wonderful Years | Floral Heart Design | For a Couple/Both of You | Eco-Friendly & Recyclable
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 3y ago
Illustrated Diamond Anniversary Card - (JJ0234) - Special Couple Diamond Anniversary - From The Velvet Range - Embossed With A Silver Foil & Flitter Finish
- Price
- £3.65
- Rating
- 4.7/5
- Reviews
- 423
- Age
- 11y ago
Woodmansterne 60th Diamond Anniversary Card - Funny Quentin Blake Illustrated Couple Design - Happy 60th Anniversary Card for Parents Friends or Family
- Price
- £4.13
- Rating
- 4.8/5
- Reviews
- 278
- Age
- 14y ago
Special Couple on Diamond Anniversary - Glittered 60th Wedding Anniversary Card
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 5y ago
Trending
90-day click momentum
Luvart 60th Wedding Anniversary Card Gift - Diamond Wedding Anniversary Greeting Card with Keychain Celebrating 60 Years Marriage Gifts for Parents Friends Him Her Spouse Couples
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4mo ago
Elegant Happy 60th Anniversary Card for Loved One - 60 Years - Congratulations On Your Diamond Wedding - for Friend Relative
- Price
- £3.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Anniversary Card Congratulations on Your Diamond Anniversary- 8 x 6 inches - Regal Publishing
- Price
- £2.33
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago
60th Anniversary Card for Women and Men
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 12mo ago
60th Wedding Anniversary for Women Men 1966 Cutting Board Gifts
- Price
- £11.69
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 7mo ago
Newest
by launch dateLuvart 60th Wedding Anniversary Card Gift - Diamond Wedding Anniversary Greeting Card with Keychain Celebrating 60 Years Marriage Gifts for Parents Friends Him Her Spouse Couples
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4mo ago
60th Wedding Anniversary for Women Men 1966 Cutting Board Gifts
- Price
- £11.69
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 7mo ago
60th Happy Anniversary Pop Up Card with Golden Envelope 3D Wedding Anniversary Card Creative Pop-up Box for Couples Husband Wife Keepsake Present
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 9mo ago
Elegant Happy 60th Anniversary Card for Loved One - 60 Years - Congratulations On Your Diamond Wedding - for Friend Relative
- Price
- £3.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
60th Anniversary Card for Women and Men
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
33
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
45%
Top 20: 89%
Open market
37%
- Maise & Rose18%
- Woodmansterne13%
- Noel Tatt11%
- Jonny Javelin9%
- HAOCOMS7%
- Oscar Finks5%
Demand
60th Wedding Anniversary Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Aug, Sep · busiest ÷ quietest = 4.8×
Search terms
Top 60th Wedding Anniversary Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 60th wedding anniversary cards37K/yr
- diamond wedding anniversary card31K/yr
- 60th anniversary card23K/yr
- 60th wedding anniversary card15K/yr
- diamond anniversary cards12K/yr
- diamond wedding card7K/yr
Reviews and returns
What reviews say buyers love and hate about 60th Wedding Anniversary Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
though smaller thani thought
a little small than I anticipated however for quality
to me its expensive for what it is compared with other cards I have purchased and paid less
did think it would be more vibrant in colour
Love
The card is well made
Very good quality card
Good quality
Good value
Great value
Worth buying
card was as advertised
Perfect as described
Just what we wanted
the words inside was amazing
Good quality printing
The wording and quality perfect
Lovely design
the unique design this reached all my expectations
Beautiful Design And Verse
Return
0.2% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 60th Wedding Anniversary Cards questions
Answered from the same tracked data.