5 Minute Journal
a small market ($20K/yr) — 5 Minute Journal doesn't clear our bar today.
Flapen Score
Is 5 Minute Journal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 5 Minute Journal is a £20K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
5 Minute Journal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.1% over the last 90 days and 3.1% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top 5 Minute Journal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Men & Women Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Diary for Self-Care & Mindfulness
- Price
- £16.35
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 6y ago

Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner
- Price
- £23.66
- Rating
- 4.6/5
- Reviews
- 16,518
- Age
- 5y ago

Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner
- Price
- £21.51
- Rating
- 4.6/5
- Reviews
- 16,518
- Age
- 4y ago

The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
Trending
90-day click momentum
BIROYAL Self Care Journal - 90-Day Gratitude Journal - Mental Health & Wellness Journals for Women - 5 Minute Mindfulness Diary to Promote Self Kindness Meditation Stress Relief - Gratitude Diary
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 10mo ago

BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago

Lanpn Daily Gratitude Journal for Men Woman The 5 Minute Gratitude Diary with Prompts Linen Mindfulness Affirmation Positivity Planner 156 Page Better Every Day Reflection Guided Notebook Grey
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago

Colorage Gratitude Journal - The 6-Minute Diary Daily Wellness Journal for Happiness Undated weekly planners and organisers Pink
- Price
- £7.70
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 2y ago

BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
Newest
by launch date
BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago

BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago

BIROYAL Self Care Journal - 90-Day Gratitude Journal - Mental Health & Wellness Journals for Women - 5 Minute Mindfulness Diary to Promote Self Kindness Meditation Stress Relief - Gratitude Diary
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 10mo ago

The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

Lanpn Daily Gratitude Journal for Men Woman 4 Month Mindfulness & Affirmation Planner The 5 Minute Grateful Diary 20x23cm Guided Reflection with Positivity Prompts Undated Notebook Beige
- Price
- £10.62
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
1%
- UrBestSelf41%
- Intelligent Change28%
- BIROYAL9%
- Lanpn8%
- RUKAR7%
- Colorage6%
- Open — no brand owns it (1 brand, 1%)
5 Minute Journal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Top 5 Minute Journal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 5 minute journal25K/yr
- five minute journal9K/yr
- the five minute journal7K/yr
- the 5 minute journal4K/yr
- 5-minute journal684/yr
What reviews say buyers love and hate about 5 Minute Journal
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Quality is fantastic though”
“Simple to use”
“Beautifully presented, good value at £8.99 at time of review”
“It worked for me”
“paper stock is fine”
What buyers complain about
100% of reviews“shocked at the amount of errors within the text”
“- Not enough space to write unless you have size 4 handwriting”
“- The paper is a little too glossy so pens smudge”
5 Minute Journal return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 5 Minute Journal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.




