5 Minute Journal
FailShoppers spend only $20K a year here, so 5 Minute Journal is a Fail.
- Flapen Score
- 37 / 100Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 4737
- Market size
- £20K/yr45K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 13 sellers
Flapen Score
5 Minute Journal against its category
The dotted line is the Stationery & Office Supplies average. Past it, 5 Minute Journal is stronger. Inside it, weaker.
Market
The 5 Minute Journal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 5 Minute Journal 45K times last year and spent an estimated £20K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £20Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- 5 minute journal25K searches a year
02 · Price
A sale here is worth £14.50.
Listings sell for £14.50 on average, from £7.03 to £24.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.50 that is £0 to £1K a year per listing.
- Average price
- £14.50under the $15 to $100 sweet spot
- Price range
- £7.03–£24.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #208 within Calendars, Planners & Personal Organisers. It carries 4,393 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 16.5%
- Average rank
- #208in Calendars, Planners & Personal Organisers
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,393per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top 5 Minute Journal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Men & Women Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Diary for Self-Care & Mindfulness
- Price
- £16.35
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 6y ago
Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner
- Price
- £23.66
- Rating
- 4.6/5
- Reviews
- 16,518
- Age
- 5y ago
Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner
- Price
- £21.51
- Rating
- 4.6/5
- Reviews
- 16,518
- Age
- 4y ago
The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago
BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
Trending
90-day click momentum
BIROYAL Self Care Journal - 90-Day Gratitude Journal - Mental Health & Wellness Journals for Women - 5 Minute Mindfulness Diary to Promote Self Kindness Meditation Stress Relief - Gratitude Diary
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 10mo ago
BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
Lanpn Daily Gratitude Journal for Men Woman The 5 Minute Gratitude Diary with Prompts Linen Mindfulness Affirmation Positivity Planner 156 Page Better Every Day Reflection Guided Notebook Grey
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Colorage Gratitude Journal - The 6-Minute Diary Daily Wellness Journal for Happiness Undated weekly planners and organisers Pink
- Price
- £7.70
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 2y ago
BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
Newest
by launch dateBIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
BIROYAL 5 Minute Journal - A5 Mental Health Gratitude Journal for Women & Men - 20 Weeks Undated Self Care Journals for Women - Daily Journals with Prompts for Happiness Mindfulness - Self Care Gift
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 8mo ago
BIROYAL Self Care Journal - 90-Day Gratitude Journal - Mental Health & Wellness Journals for Women - 5 Minute Mindfulness Diary to Promote Self Kindness Meditation Stress Relief - Gratitude Diary
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 10mo ago
The Gratitude Journal for Women & Men Hardcover Spiral 5 Minute Daily Gratitude Journal for More Happiness Optimism Affirmation & Reflection with Prompts & Quotes Undated Daily Journals Gifts
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago
Lanpn Daily Gratitude Journal for Men Woman 4 Month Mindfulness & Affirmation Planner The 5 Minute Grateful Diary 20x23cm Guided Reflection with Positivity Prompts Undated Notebook Beige
- Price
- £10.62
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
1%
- UrBestSelf41%
- Intelligent Change28%
- BIROYAL9%
- Lanpn8%
- RUKAR7%
- Colorage6%
- Open — no brand owns it (1 brand, 1%)
Demand
5 Minute Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top 5 Minute Journal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 5 minute journal25K/yr
- five minute journal9K/yr
- the five minute journal7K/yr
- the 5 minute journal4K/yr
- 5-minute journal684/yr
Reviews and returns
What reviews say buyers love and hate about 5 Minute Journal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
shocked at the amount of errors within the text
lots of errors
- Not enough space to write unless you have size 4 handwriting
- The paper is a little too glossy so pens smudge
Love
Quality is fantastic though
Quality journal
Such well made
Simple to use
the 6-Minute Diary makes to so easy to build it in to my daily routine
easy to follow
Beautifully presented, good value at £8.99 at time of review
it is well worth the money as its so beautifully presented
Worth the money
It worked for me
paper stock is fine
Paper quality is good
Return
1.2% Return rate 36% Fixable by listing
- The paper is a little too glossy so pens smudge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 5 Minute Journal questions
Answered from the same tracked data.