50
4th birthday card boy
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.03–$6.17) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Review moat
Great171.64avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£39K£39K/yr · 89K searches
Avg price
Bad£3.00avg listing price — sweet spot $15–$100
Price range
Bad£2.03–£6.17cheapest to priciest tracked listing — scored on the share inside $15–$100