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4th Birthday Card Boy

Maybe

Returns run at only 0.1% of orders. But prices span $2.03–$6.17, mostly outside the sweet spot, so 4th Birthday Card Boy is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£39K/yr89K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
31%top-5 click share · 18 brands · 34 sellers

Flapen Score

4th Birthday Card Boy against its category

The dotted line is the Stationery & Office Supplies average. Past it, 4th Birthday Card Boy is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th Birthday Card Boy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4th Birthday Card Boy 89K times last year and spent an estimated £39K. The top 5 brands take 75% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
14.6%
Market size, estimated
£39Ka year
Peak month
February1.9× the quietest month
Top search term
4th birthday card boy24K searches a year

02 · Price

A sale here is worth £3.00.

Listings sell for £3.00 on average, from £2.03 to £6.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.00 that is £750 to £2K a year per listing.

Average price
£3.00under the $15 to $100 sweet spot
Price range
£2.03–£6.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£750–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #3,086 within Cards & Card Stock. It carries 172 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#3,086in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
172per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top 4th Birthday Card Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£778£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

34

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

31%

Top 20: 79%

Open market

19%

  • Danilo Promotions LTD26%
  • UK Greetings23%
  • Felbridge Studio10%
  • Central 238%
  • Me To You7%
  • Stuff46%

Demand

4th Birthday Card Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top 4th Birthday Card Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th birthday card boy24K/yr
  • 4 year old birthday card14K/yr
  • 4 birthday card11K/yr
  • 4th birthday card11K/yr
  • birthday card 4 year old boy11K/yr
  • birthday card for 4 year old boy5K/yr
  • happy 4th birthday card4K/yr
  • birthday card 43K/yr
  • 4 year old card3K/yr
  • age 4 birthday card2K/yr

Reviews and returns

What reviews say buyers love and hate about 4th Birthday Card Boy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money67%−0.10

Cheaper to buy in Tesco

However, it would be nice if the company removed the price sticker stating a lower price

Size-Overall33%−0.09

small and not worth the cost

Love

Quality-Overall44%+3.62

Good quality card

Good quality

Very good quality card

Value For Money28%−0.10

Great value

not too expensive

Great for the price

Advertised Vs Actual Product16%+0.94

Exactly as described and arrived promptly

Just as described

Exactly as picture great quality good price

Display Resolution6%−0.09

Nice graphics

Thickness3%+0.17

Thick, good quality and decent price, very happy

Return

0.1% Return rate 50% Fixable by listing

Scratch Resistance33%▁█▁▁▁▁
Advertised Vs Actual Product33%▁▁▁█▁█
Color17%▁▁▁▁█▁
Defective Material/Parts17%▁▁█▁▁▁

FAQ

Common 4th Birthday Card Boy questions

Answered from the same tracked data.