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2026 slim diary
Skip itSoft demand (-67.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good824.95avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 102K searches
Growth
Bad-67.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.86–£7.98cheapest to priciest tracked listing — scored on the share inside $15–$100