45
2026 diary a4 week to view
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good549.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£94K£94K/yr · 197K searches
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Price range
Bad£3.47–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-46.2%90-day search growth — must beat 0% to launch