27
2025 planner a4
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,186.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 33K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.38–£14.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock