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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 16Conversion 78Competition 31Returns 98Price range 70Avg price 50Brand share 0Review moat 41Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.38–£42.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£11.96

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,432.14

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£133K

£133K/yr · 146K searches

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand