41
back roller
Skip itSoft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good£6.54–£24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£85K£85K/yr · 106K searches
Review moat
Bad10,632.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.9%90-day search growth — must beat 0% to launch