How competitive is the 22 Pellets niche on Amazon United Kingdom?

12 brands and 21 sellers compete in 22 Pellets on Amazon United Kingdom. The top 5 22 Pellets products take 51% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in 22 Pellets?

22 Pellets buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the 22 Pellets niche?

22 Pellets sells for £10.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.77–£20.59. The average incumbent carries 799 reviews — the moat a new listing must climb.

22 Pellets

22 Pellets shows low returns (0.2%), but prices mostly outside the sweet spot ($4.77–$20.59) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is 22 Pellets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 22 Pellets is a £213K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.

22 Pellets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.6% over the last 90 days and 5.6% of searches end in a purchase.

£213K

revenue / yr

Units sold / yr25K

Search volume / yr+25.6%365K

Conversion rate5.6%

Avg price£10.40

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 21

Top-5 product click share51%

Open market20%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top 22 Pellets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Excite Spike .22/5.50 mm airgun pellets from H&N Sport

Price: £6.56
Rating: 4.7/5
Reviews: 3,594
Age: 11y ago

BSA Storm .22 5.5mm 250 Round Head .22 Air Rifle Gun Pellets Hunting Pest Control

Price: £8.09
Rating: 4.5/5
Reviews: 912
Age: 9y ago

iHunter Bisley Wasps .22/5.5mm Airgun Pellets (L637

Price: £7.28
Rating: 4.7/5
Reviews: 175
Age: 5y ago

H&N Sport Baracuda Hunter Extreme .22/5.5mm Air Gun pellets (200ct) L212

Price: £11.70
Rating: 4.6/5
Reviews: 136
Age: 6y ago

H&N Baracuda 18 - .22 (5.52mm) Airgun Pellets - 0.22

Price: £8.15
Rating: 4.7/5
Reviews: 221
Age: 5y ago

Newest

by launch date

Panther .22 Slugs Pellets

Price: £4.77
Rating: 3.0/5
Reviews: 2
Age: 2mo ago

Farm Cottage Brands Hornet .22/5.5mm (200) Metal

Price: £20.59
Rating: 4.6/5
Reviews: 134
Age: 3y ago

Tin of 250 BSA Fury .22 5.5mm heavy 1.2g air gun rifle pistol rat pigeon vermin pellets

Price: £8.65
Rating: 4.4/5
Reviews: 40
Age: 5y ago

iHunter Bisley Wasps .22/5.5mm Airgun Pellets (L637

Price: £7.28
Rating: 4.7/5
Reviews: 175
Age: 5y ago

Marksman Airgun Air Rifle Pistol Pellet x 500-0.22 / Domed

Price: £9.03
Rating: 4.5/5
Reviews: 658
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

16%

H&N Sport40%
BSA Guns12%
FFT11%
iHunter11%
JSB6%
Farm Cottage Brands4%
Open — no brand owns it (6 brands, 16%)

22 Pellets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume365KCVR5.6%Products21Brands12Top 5 Brands80%OOS Rate8.8%Rating4.4★Reviews799Avg BSR#5

Peak months: Apr · busiest ÷ quietest = 2.4×

Top 22 Pellets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

22 pellets air rifle125K/yr +19.8%6.3% conv.
22 pellets55K/yr +26.3%4.2% conv.
air rifle pellets 2237K/yr +19.9%6.6% conv.
air pellets22K/yr +10.0%1.8% conv.
air gun pellets .2217K/yr +26.6%5.1% conv.
air rifle pellets19K/yr +25.1%2.8% conv.
.22 pellets15K/yr +17.1%4.1% conv.
22 air rifle pellets13K/yr +19.2%7.0% conv.
22 vermin pellets4K/yr +955.9%4.0% conv.
pellets air4K/yr >1,000%2.3% conv.

What reviews say buyers love and hate about 22 Pellets

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall39%

“Quality and accurate”

Value For Money23%

“fair price too”

Advertised Vs Actual Product9%

“It does the job”

Size-Overall5%

“Feeding and fit were consistent with no noticeable defects in the tin”

Measurement/Reading Accuracy5%

“Accuracy was also better than expected for a pointed / penetrator”

What buyers complain about

89% of reviews

Quality-Overall36%

“Cheap”

Size-Overall11%

“Dont fit”

Value For Money7%

“It seems a lot of money for a few bits of lead”

Smell7%

“they smell like diesel”

Adhesion/Stickiness7%

“NOT peel and stick”

22 Pellets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

72%

2Rusts/Corrodes

11%

3Defective Material/Parts

4Advertised Vs Actual Product

5Measurement/Reading Accuracy

Common 22 Pellets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 22 Pellets 55/100 on Amazon United Kingdom — Worth a look. The niche generates £213K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +25.6% over the last 90 days.