55
22 pellets
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($4.77–$20.59) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good799.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£213K£213K/yr · 365K searches
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Price range
Okay£4.77–£20.59cheapest to priciest tracked listing — scored on the share inside $15–$100