How competitive is the 1kg Weights niche on Amazon United Kingdom?

13 brands and 28 sellers compete in 1kg Weights on Amazon United Kingdom. The top 5 1kg Weights products take 60% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in 1kg Weights?

1kg Weights buyers on Amazon United Kingdom complain most about Smell, Weight Heavy, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the 1kg Weights niche?

1kg Weights sells for £11.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.93–£29.79. The average incumbent carries 6,877 reviews — the moat a new listing must climb.

1kg Weights

soft demand (-4.0% this quarter) — 1kg Weights doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is 1kg Weights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 1kg Weights is a £239K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 48/100.

1kg Weights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.0% over the last 90 days and 11.4% of searches end in a purchase.

£239K

revenue / yr

Units sold / yr25K

Search volume / yr-4.0%186K

Conversion rate11.4%

Avg price£11.32

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 28

Top-5 product click share60%

Open market16%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top 1kg Weights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 5 kg Black

Price: £16.83
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Neoprene Dumbbell Hand Weights Pair Home Exercise for Women Men Arm Pilates Dumbbells in 1kg 1.5kg 2kg 3kg 4kg 5kg 8kg 10kg Set (Pink (1KG Pair))

Price: £6.67
Rating: 4.6/5
Reviews: 2,530
Age: 3y ago

Athlyt Neoprene Dumbbell Set 2 x 1kg Grey

Price: £7.25
Rating: 4.7/5
Reviews: 6,589
Age: 7y ago

Amazon Basics Neoprene Dumbbell Pair 2 kg Pink

Price: £7.45
Rating: 4.7/5
Reviews: 29,488
Age: 8y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black

Price: £29.79
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Newest

by launch date

Amazon Basics Neoprene Dumbbell Weights Set with Stand 1 2 3 kg Pairs

Price: £21.03
Rating: 4.7/5
Reviews: 29,488
Age: 1y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 5 kg Black

Price: £16.83
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black

Price: £29.79
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 8 kg Black

Price: £27.54
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 6 kg Black

Price: £20.04
Rating: 4.6/5
Reviews: 736
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

Amazon Basics45%
Pure Health13%
Core Balance10%
Athlyt9%
ProSource7%
Urban Fitness3%
Open — no brand owns it (7 brands, 13%)

1kg Weights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR11.4%Products20Brands13Top 5 Brands84%OOS Rate3.1%Rating4.6★Reviews6,877Avg BSR#32

No pronounced peak months · busiest ÷ quietest = 1.6×

Top 1kg Weights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

1kg dumbbells69K/yr +7.4%9.9% conv.
1kg weights39K/yr -21.8%7.6% conv.
1 kg weights12K/yr -5.4%9.5% conv.
1kg weights for women13K/yr +16.1%10.1% conv.
1 kg dumbbells pair9K/yr +36.0%8.4% conv.
dumbbells 1kg8K/yr -6.3%7.0% conv.
1kg dumbbells pair9K/yr -33.5%9.1% conv.
1kg weight7K/yr +4.4%5.5% conv.
hand weights 1kg7K/yr -22.3%9.4% conv.
1kg hand weights5K/yr -14.9%7.0% conv.

What reviews say buyers love and hate about 1kg Weights

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall24%

“seem well made”

Value For Money14%

“Excellent value for money”

Advertised Vs Actual Product12%

“Just what I needed”

Grip8%

“Excellent product comfortable grip”

Weight Light6%

“Perfect light weights”

What buyers complain about

61% of reviews

Smell25%

“Bad smell”

Weight Heavy12%

“Heavier than 6kg”

Size-Overall8%

“Not fit for purpose”

Quality-Overall5%

“Not the best buying experience”

Color4%

“One is dark orange”

1kg Weights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weight Heavy

29%

2Weight Light

22%

3Size-Overall

20%

4Smell

5Advertised Vs Actual Product

Common 1kg Weights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1kg Weights 48/100 on Amazon United Kingdom — Skip it. The niche generates £239K/yr across 20 tracked products. Search demand moved -4.0% over the last 90 days.