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1kg Weights

Fail

Demand is soft, at -4.0% this quarter, so 1kg Weights is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£239K/yr186K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
60%top-5 click share · 13 brands · 28 sellers

Flapen Score

1kg Weights against its category

The dotted line is the Sports & Outdoors average. Past it, 1kg Weights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1kg Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1kg Weights 186K times last year and spent an estimated £239K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
11.4%
Market size, estimated
£239Ka year
Peak month
February1.6× the quietest month
Top search term
1kg dumbbells69K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £4.93 to £29.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £11.32 that is £8K to £11K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£4.93–£29.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Fitness. It carries 6,877 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
75%
Out of stock, average day
3.1%
Average rank
#32in Fitness
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,877per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 1kg Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£95K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

28

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

  • Amazon Basics45%
  • Pure Health13%
  • Core Balance10%
  • Athlyt9%
  • ProSource7%
  • Urban Fitness3%
  • Open — no brand owns it (7 brands, 13%)

Demand

1kg Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 1kg Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1kg dumbbells69K/yr
  • 1kg weights39K/yr
  • 1 kg weights12K/yr
  • 1kg weights for women13K/yr
  • 1 kg dumbbells pair9K/yr
  • dumbbells 1kg8K/yr
  • 1kg dumbbells pair9K/yr
  • 1kg weight7K/yr
  • hand weights 1kg7K/yr
  • 1kg hand weights5K/yr

Reviews and returns

What reviews say buyers love and hate about 1kg Weights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%−0.11

Bad smell

Very strong smell

very strong rubber smell

Weight Heavy12%−0.01

Heavier than 6kg

they're heavier than they look

They're too heavy to return

Size-Overall8%−0.03

Not fit for purpose

Very small

Perhaps small hand size

Quality-Overall5%+2.20

Not the best buying experience

Love it, the stand is poor quality and throws it away

Color4%−0.02

One is dark orange

Uneven colour

Love

Quality-Overall24%+2.20

seem well made

Amazing Quality

Excellent quality product perfect for light work outs

Value For Money14%+0.84

Excellent value for money

Good for money

Worth the money

Advertised Vs Actual Product12%+0.65

Just what I needed

As described

Exactly as advertised

Grip8%0.00

Excellent product comfortable grip

Good grip

easy grip

Weight Light6%−0.01

Perfect light weights

These were great weight for light training

Lovely weight to them

Return

0.4% Return rate 27% Fixable by listing

Weight Heavy29%▆█▇▆▇▇

Heavier than 6kg

they're heavier than they look

They're too heavy to return

Weight Light22%▆▅▄█▆▅
Size-Overall20%▄██▅▅█

Not fit for purpose

Very small

Perhaps small hand size

Smell7%▄▅██▂▄

Bad smell

Very strong smell

very strong rubber smell

Advertised Vs Actual Product5%█▁▃█▃▃

False advertising

FAQ

Common 1kg Weights questions

Answered from the same tracked data.