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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 83Growth 15Conversion 35Competition 58Returns 44Price range 22Avg price 79Brand share 12Review moat 22Quality gap 43

Market size

Great£1.3M

£1.3M/yr · 522K searches

Avg price

Great£88.10

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,728.53

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£6.75–£392.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand