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Guitar Picks

Guitar Picks shows low returns (0.1%), but soft demand (-24.3% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 80Growth 13Conversion 77Competition 46Returns 99Price range 72Avg price 64Brand share 51Review moat 34Quality gap 32
This niche Category average

Is Guitar Picks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guitar Picks is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Guitar Picks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.3% over the last 90 days and 7.6% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr80K
Search volume / yr-24.3%1.1M
Conversion rate7.6%
Avg price£13.65

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 45
Top-5 product click share58%
Open market26%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,054

Top Guitar Picks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£113K£226K£339K£452K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

22%

  • PPpanda24%
  • Fender23%
  • Jim Dunlop12%
  • Guitar Lab8%
  • VIRAHYEM7%
  • kuou3%

Guitar Picks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR7.6%Products25Brands17Top 5 Brands74%OOS Rate1.3%Rating4.6★Reviews3,054Avg BSR#21
45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Top Guitar Picks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guitar picks492K/yr
  • fender91K/yr
  • guitar pick77K/yr
  • plectrums69K/yr
  • fender stratocaster64K/yr
  • dunlop guitar picks30K/yr
  • fender guitar34K/yr
  • plectrum23K/yr
  • guitar plectrums26K/yr
  • picks22K/yr

What reviews say buyers love and hate about Guitar Picks

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall25%

Excellent product

Value For Money18%

Excellent value

Color9%

The colors are beautiful

Advertised Vs Actual Product9%

Exactly what I need

Grip5%

Nice picks with deep grip on both sides to stop you dropping them

What buyers complain about

70% of reviews
Thickness17%

These picks are a little thick for guitarists

Quality-Overall13%

The quality was diabolical

Material Quality8%

The material seems slightly flimsy

Ease Of Use6%

The tin is impossible to open

Value For Money6%

they are NOT cheap

Guitar Picks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
11%
2Size-Overall
9%
3Strength
9%
4Hard Feel
8%
5Functionality-Overall
7%

Common Guitar Picks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guitar Picks 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -24.3% over the last 90 days.
Search demand for Guitar Picks on Amazon United Kingdom peaks in Dec, where the busiest month runs 3.3× the quietest.