38
distortion pedal
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.05avg listing price — sweet spot $15–$100
Price range
Great£11.76–£67.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good909.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£38K£38K/yr · 62K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch