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outdoor wall lights
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£19.13avg listing price — sweet spot $15–$100
Price range
Great£7.75–£45.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£818K£818K/yr · 2.4M searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,195.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand