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Outdoor Wall Lights

Outdoor Wall Lights shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 74Growth 10Conversion 22Competition 93Returns 69Price range 80Avg price 85Brand share 96Review moat 58Quality gap 62
This niche Category average

Is Outdoor Wall Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Outdoor Wall Lights is a £818K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Outdoor Wall Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.1% over the last 90 days and 1.8% of searches end in a purchase.

£818K

revenue / yr

Units sold / yr60K
Search volume / yr-29.1%2.4M
Conversion rate1.8%
Avg price£19.13

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers57 · 98
Top-5 product click share22%
Open market66%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 97 products

Sponsored placement95%
New entrants (1y)23· 11 succeeded
Avg rating4.4★
Avg reviews1,196

Top Outdoor Wall Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

£0£16K£33K£49K£65K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

98

Top-5 brand share

34%

Top 20: 74%

Top-5 click share

22%

Top 20: 55%

Open market

62%

  • EBION12%
  • Philips7%
  • Jsdoin6%
  • Lepro5%
  • Long Life Lamp Company4%
  • Kerry4%

Outdoor Wall Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.4MCVR1.8%Products97Brands57Top 5 Brands34%OOS Rate5.0%Rating4.4★Reviews1,196Avg BSR#132
70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Outdoor Wall Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • outdoor wall lights348K/yr
  • security light223K/yr
  • motion sensor lights outdoor221K/yr
  • outdoor light151K/yr
  • security lights outdoor motion sensor255K/yr
  • outside lights mains powered123K/yr
  • outdoor wall lights mains powered92K/yr
  • flood lights outdoor103K/yr
  • porch light72K/yr
  • outside light86K/yr

What reviews say buyers love and hate about Outdoor Wall Lights

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Brightness/Shine/Glow35%

Bright light

Value For Money11%

Excellent price

Quality-Overall11%

The build quality is excellent

Assembly/Installation8%

Easily installed

Size-Overall4%

perfect fit

What buyers complain about

62% of reviews
Durability19%

Broke

Quality-Overall10%

Awful quality

Functionality-Overall9%

Doesn't work

Size-Overall7%

Much smaller

Brightness/Shine/Glow4%

Not very bright

Outdoor Wall Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Functionality-Overall
16%
3Brightness/Shine/Glow
10%
4Defective Material/Parts
8%
5Compatibility-Overall
5%

Common Outdoor Wall Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Outdoor Wall Lights 63/100 on Amazon United Kingdom — Worth a look. The niche generates £818K/yr across 97 tracked products. 11 of 23 products launched in the last 360 days are still selling. Search demand moved -29.1% over the last 90 days.
Search demand for Outdoor Wall Lights on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.