55
lamp shades
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-26.6% this quarter) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good711.42avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.18–£36.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Market size
Good£607K£607K/yr · 4.6M searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale