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g4 halogen bulbs
Worth a lookShows searches that convert (12.6% search→purchase), but soft demand (-43.6% this quarter) keeps it on the watch list.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£45.89avg listing price — sweet spot $15–$100
Market size
Great£991K£991K/yr · 172K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,802.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Bad£2.49–£739.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-43.6%90-day search growth — must beat 0% to launch