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Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Price range
Okay£5.44–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£168K£168K/yr · 382K searches
Review moat
Bad4,396.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand