50
bathroom light with shaver socket
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-32.4% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Great£21.71avg listing price — sweet spot $15–$100
Review moat
Great299.1avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.96–£49.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad£57K£57K/yr · 256K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand