30
10m fairy lights
Skip itPrices mostly outside the sweet spot ($4.52–$13.84) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay3,006avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£14K£14K/yr · 22K searches
Price range
Bad£4.52–£13.84cheapest to priciest tracked listing — scored on the share inside $15–$100