Red Kettle
Red Kettle shows a sweet-spot price point ($33.05 avg), but soft demand (-31.4% this quarter) keeps it on the watch list.
Flapen Score
Is Red Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Kettle is a £242K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Red Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -31.4% over the last 90 days and 4.1% of searches end in a purchase.
£242K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Red Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Stainless Steel Case Red 102785
- Price
- £21.05
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 5y ago
Haden Jersey Red Kettle - 1.5L Temperature Gauge & indicator Light - Electric 3000w Rapid Boil Auto Shut-off Boil-dry Protection Stainless Steel Retro Design Hot Water Boiler
- Price
- £31.68
- Rating
- 4.1/5
- Reviews
- 1,345
- Age
- 8y ago
T4tec Quirky range British designed Fast Boil Kettle - Red- TT - KT847UKRD
- Price
- £22.52
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 3y ago
Hamilton Beach Electric Kettle Ella 1.7L Boil Dry Protection Auto Shut Off Detachable Filter Lift & Grip Handle Push Button Lid Water Level Window UK Strix Technology Matte Red - HBK3045MR
- Price
- £22.79
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago
Russell Hobbs 24992-70 Colours Plus Electric Kettle Red (1L Fast Boiling Perfect Flow Visible Water Level Anti-Limescale Filter Energy-Saving)
- Price
- £49.40
- Rating
- 4.6/5
- Reviews
- 5,646
- Age
- 7y ago
Trending
90-day click momentum
Swan Townhouse 1.7L 2200W Quick Boil Elegant Kettle - SK14015 (Red)
- Price
- £26.68
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
Electric Fast Boil Kettle Fast Boil 304 Stainless Steel Rapid Boil Kettle 2L 1500W Auto Shut - Off ProtectionRed 2L
- Price
- £17.48
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 6mo ago
T4tec Quirky range British designed Fast Boil Kettle - Red- TT - KT847UKRD
- Price
- £22.52
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 3y ago
Russell Hobbs 24992-70 Colours Plus Electric Kettle Red (1L Fast Boiling Perfect Flow Visible Water Level Anti-Limescale Filter Energy-Saving)
- Price
- £49.40
- Rating
- 4.6/5
- Reviews
- 5,646
- Age
- 7y ago
Russell Hobbs Kettle retro red 1.7 l 2400 W quick cooking function water temperature display in retro design filling level marking optimised pouring spout vintage 21670-70
- Price
- £61.26
- Rating
- 4.3/5
- Reviews
- 4,962
- Age
- 9y ago
Newest
by launch dateElectric Fast Boil Kettle Fast Boil 304 Stainless Steel Rapid Boil Kettle 2L 1500W Auto Shut - Off ProtectionRed 2L
- Price
- £17.48
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 6mo ago
Coopers of Stortford - Red Metallic Cordless Kettle with 1.7L Capacity - 360 Rotating Base Non Drip Spout Water Gauge & Removable Limescale Filter - Stainless Steel 2.2kW
- Price
- £23.87
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 11mo ago
Morphy Richards Accents Pyramid Kettle 1.5L 3KW Rapid Boil 360 Base Removable Limescale Filter Easy View Window Ring Pull Red 102048
- Price
- £60.37
- Rating
- 4.4/5
- Reviews
- 1,294
- Age
- 11mo ago
Hazel Quinn Retro Electric Kettle with Thermometer 1.7L - Ruby Red
- Price
- £45.97
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago
AddAcsaCi Electric Double Wall Red Kettle 600ml | Lightweight Small Electric Kettle Cool Touch Exterior Stainless Steel Interior STRIX Thermostat 1000W Fast Boil Travel Kettle for Home/Students
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
59
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
24%
- Morphy Richards30%
- Russell Hobbs12%
- HADEN10%
- T4TEC10%
- Hamilton Beach8%
- Coopers of Stortford6%
Red Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Red Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red kettle92K/yr
- red kettles electric35K/yr
- kettle red14K/yr
- red electric kettle12K/yr
- red kettles9K/yr
- red kettle electric6K/yr
- russell hobbs red kettle5K/yr
- russell hobbs kettle red4K/yr
What reviews say buyers love and hate about Red Kettle
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality kettle”
“Good price”
“Love the colour”
“Easy to use”
“Quite light to handle”
What buyers complain about
74% of reviews“Broken kettle”
“bigger than it looks”
“Not compatible with UK sockets”
“Started leaking after 4 months”
“was just a cheapo plastic affair”
Red Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
