Red Kettle

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

4.1%

Market size, estimated

£242Ka year

Peak month

November2.2× the quietest month

Top search term

red kettle92K searches a year

Listings sell for £33.05 on average, from £12.27 to £61.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £33.05 that is £8K to £17K a year per listing.

Average price

£33.05inside the $15 to $100 sweet spot

Price range

£12.27–£61.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£8K–£17K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #317 within Small Kitchen Appliances. It carries 1,955 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

64%

Out of stock, average day

4.6%

Average rank

#317in Small Kitchen Appliances

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,955per listing

Listings tracked

14

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months