Pie Dish
MaybeThe top 5 brands take only 45% of clicks. But demand is soft, at -46.2% this quarter, so Pie Dish is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £175K/yr454K searches / yr
- 90-day growth
- -46.2%search demand this quarter
- Competition
- 33%top-5 click share · 33 brands · 74 sellers
Flapen Score
Pie Dish against its category
The dotted line is the Home & Garden average. Past it, Pie Dish is stronger. Inside it, weaker.
Market
The Pie Dish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pie Dish 454K times last year and spent an estimated £175K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 454K
- Growth, 90 days vs prior 90
- -46.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £175Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- pie dish191K searches a year
02 · Price
A sale here is worth £10.38.
Listings sell for £10.38 on average, from £3.60 to £16.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.38 that is £1K to £3K a year per listing.
- Average price
- £10.38under the $15 to $100 sweet spot
- Price range
- £3.60–£16.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #85 within Bakeware. It carries 520 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 85%
- Out of stock, average day
- 11.2%
- Average rank
- #85in Bakeware
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 520per listing
- Listings tracked
- 54
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pie Dish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MasterClass Crusty Bake Perforated Pie Dish with Non-Stick Coating 1 mm Carbon Steel Round Baking Tin Oven Safe to 220C Dishwasher Safe 23 cm (9 Inch) Grey
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 2,652
- Age
- 11y ago

Tala Performance 25.8cm Round Pie Dish Carbon Steel Pie Tin with Eclipse Non-Stick Coating Heavy-Duty Bakeware for Quiches Tarts & Pies 25.8x25.8x3.6 cm
- Price
- £6.53
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 10y ago

Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 4y ago

Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 2y ago

Zenker Enamel Round Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 25x25x5cm Colour White and Blue
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 4y ago
Trending
estimated 90-day click momentum
LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 6mo ago

Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe
- Price
- £14.58
- Rating
- 5.0/5
- Reviews
- 26
- Age
- 9mo ago

Premium Quality Traditional Enamel White Blue Trim Round Pie Dish 16cm Rice Plate Pasta Plate Bowl Dinner Plate Soup Plate Mixing Bowl Deep Dish Tableware Crockery
- Price
- £6.74
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch date
LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 6mo ago

Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 8mo ago

WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe
- Price
- £14.58
- Rating
- 5.0/5
- Reviews
- 26
- Age
- 9mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
33 falling
Sellers
74
Est. top-5 brand share
45%
Top 20: 87%
Est. top-5 click share
33%
Top 20: 70%
Open market
50%
- Zenker13%
- MasterClass12%
- Vintage Gourmet7%
- Chef Aid7%
- Tala7%
- Muldale5%
Demand
Pie Dish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Pie Dish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pie dish191K/yr
- pie dishes for the oven70K/yr
- pie tin34K/yr
- pie tins27K/yr
- pie dishes28K/yr
- pie tins for baking16K/yr
- ceramic pie dish10K/yr
- deep pie dish11K/yr
- pie plates for baking7K/yr
- pie plate6K/yr
Reviews and returns
What reviews say buyers love and hate about Pie Dish
We read the reviews and the return reasons for every product selling here.
“Bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pie Dish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









