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Pie Dish

Pie Dish shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 36Growth 2Conversion 46Competition 82Returns 86Price range 13Avg price 37Brand share 90Review moat 75Quality gap 38
This niche Category average

Is Pie Dish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pie Dish is a £175K/yr Amazon United Kingdom market (454K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Pie Dish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.2% over the last 90 days and 3.7% of searches end in a purchase.

£175K

revenue / yr

Units sold / yr20K
Search volume / yr-46.2%454K
Conversion rate3.7%
Avg price£10.38

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers33 · 74
Top-5 product click share33%
Open market55%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement72%
New entrants (1y)11· 0 succeeded
Avg rating4.5★
Avg reviews520

Top Pie Dish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

74

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

33%

Top 20: 70%

Open market

50%

  • Zenker13%
  • MasterClass12%
  • Vintage Gourmet7%
  • Chef Aid7%
  • Tala7%
  • Muldale5%

Pie Dish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume454KCVR3.7%Products54Brands33Top 5 Brands45%OOS Rate11.2%Rating4.5★Reviews520Avg BSR#85
13K8KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Pie Dish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pie dish191K/yr
  • pie dishes for the oven70K/yr
  • pie tin34K/yr
  • pie tins27K/yr
  • pie dishes28K/yr
  • pie tins for baking16K/yr
  • ceramic pie dish10K/yr
  • deep pie dish11K/yr
  • pie plates for baking7K/yr
  • pie plate6K/yr

What reviews say buyers love and hate about Pie Dish

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall23%

Good quality

Size-Overall14%

Good size

Advertised Vs Actual Product13%

Just what I wanted

Value For Money10%

Excellent value for money

Ease Of Cleaning7%

Easy cleaning

What buyers complain about

78% of reviews
Size-Overall45%

Bit small

Adhesion/Stickiness5%

some issue with the non stick coating

Defective Material/Parts5%

Broken smashed to pieces

Value For Money5%

can find it cheaper elsewhere

Quality-Overall5%

Not the best

Pie Dish return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Defective Material/Parts
4%
3Paint Quality
3%
4Thickness
2%
5Advertised Vs Actual Product
2%

Common Pie Dish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pie Dish 50/100 on Amazon United Kingdom — Worth a look. The niche generates £175K/yr across 54 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -46.2% over the last 90 days.
Search demand for Pie Dish on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.1× the quietest.