Is pie dish profitable to sell on Amazon United Kingdom?

The niche generates £175K/yr across 54 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the pie dish niche?

33 brands and 74 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in pie dish?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Defective Material/Parts. The return rate is 1.4%.

When does demand for pie dish peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the pie dish niche?

Listings span £3.60–£16.70; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.

pie dish

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good519.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.38

avg listing price — sweet spot $15–$100

Market size

Okay£175K

£175K/yr · 454K searches

Price range

Bad£3.60–£16.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-46.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, pie dish is a £175K/yr Amazon United Kingdom market (454K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

pie dish market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £156K–£208K; units × avg price
Conversion rate: 3.7%
Avg BSR: #85
Page quality: 0%
Prime: 85%
Sponsored: 72%
Out of stock: 11.2%
Avg brand age: 45 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

33%

Top 20: 70%

Open market

50%

Zenker13%
MasterClass12%
Vintage Gourmet7%
Chef Aid7%
Tala7%
Muldale5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top pie dish search terms

pie dish191K/yr -47.6%2.1% conv.
pie dishes for the oven70K/yr -50.9%2.7% conv.
pie tin34K/yr -32.5%2.6% conv.
pie tins27K/yr -52.5%2.6% conv.
pie dishes28K/yr -52.4%1.7% conv.
pie tins for baking16K/yr -35.0%2.8% conv.
ceramic pie dish10K/yr -36.7%1.3% conv.
deep pie dish11K/yr -46.4%1.4% conv.
pie plates for baking7K/yr -14.2%3.1% conv.
pie plate6K/yr -26.9%3.5% conv.

All search terms

Top pie dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MasterClass Crusty Bake Perforated Pie Dish with Non-Stick Coating 1 mm Carbon Steel Round Baking Tin Oven Safe to 220C Dishwasher Safe 23 cm (9 Inch) Grey

MasterClass£8.484.7★2,652 rev

Tala Performance 25.8cm Round Pie Dish Carbon Steel Pie Tin with Eclipse Non-Stick Coating Heavy-Duty Bakeware for Quiches Tarts & Pies 25.8x25.8x3.6 cm

Tala£6.534.7★460 rev

Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue

Zenker£5.914.4★621 rev

Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey

Chef Aid£9.514.4★80 rev

Zenker Enamel Round Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 25x25x5cm Colour White and Blue

Zenker£6.614.4★621 rev

Newest

by launch date

LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe

LONTOM£10.468 rev

6mo ago

Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue

Zenker£9.82621 rev

8mo ago

WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe

WishDeco£14.5826 rev

9mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer

binsakao£13.364 rev

10mo ago

Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe

Salter£3.673 rev

11mo ago

What buyers say about pie dish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Size-Overall14%

“Good size”

Advertised Vs Actual Product13%

“Just what I wanted”

Value For Money10%

“Excellent value for money”

Ease Of Cleaning7%

“Easy cleaning”

Baking6%

“An excellent dish for baking”

Strength4%

“nice and strong”

Cooking Experience3%

“it has been a fantastic addition to my kitchen”

Ease Of Use3%

“very useful”

Frying Quality2%

“Good for air fryer”

What buyers complain about

Size-Overall45%

“Bit small”

Adhesion/Stickiness5%

“some issue with the non stick coating”

Defective Material/Parts5%

“Broken smashed to pieces”

Value For Money5%

“can find it cheaper elsewhere”

Quality-Overall5%

“Not the best”

Storage Capacity3%

“Capacity wrong”

Weight Light3%

“OK a bit lighter than expected”

Thin3%

“small & thin”

Thickness3%

“thin metal slivers in dishes”

Strength2%

“It's a bit flimsy”

Top return reasons

Size-Overall77%

Defective Material/Parts4%

Paint Quality3%

Thickness2%

Advertised Vs Actual Product2%

Quality-Overall2%

Scratch Resistance1%

Rusts/Corrodes1%

Thin1%

Adhesion/Stickiness1%

Common questions

Is pie dish profitable to sell on Amazon United Kingdom?: The niche generates £175K/yr across 54 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the pie dish niche?: 33 brands and 74 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in pie dish?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Defective Material/Parts. The return rate is 1.4%.
When does demand for pie dish peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the pie dish niche?: Listings span £3.60–£16.70; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.