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Pie Dish

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -46.2% this quarter, so Pie Dish is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£175K/yr454K searches / yr
90-day growth
-46.2%search demand this quarter
Competition
33%top-5 click share · 33 brands · 74 sellers

Flapen Score

Pie Dish against its category

The dotted line is the Home & Garden average. Past it, Pie Dish is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie Dish 454K times last year and spent an estimated £175K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
3.7%
Market size, estimated
£175Ka year
Peak month
October3.1× the quietest month
Top search term
pie dish191K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £3.60 to £16.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.38 that is £1K to £3K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£3.60–£16.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #85 within Bakeware. It carries 520 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
85%
Out of stock, average day
11.2%
Average rank
#85in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
54

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pie Dish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

74

Est. top-5 brand share

45%

Top 20: 87%

Est. top-5 click share

33%

Top 20: 70%

Open market

50%

  • Zenker13%
  • MasterClass12%
  • Vintage Gourmet7%
  • Chef Aid7%
  • Tala7%
  • Muldale5%

Demand

Pie Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Pie Dish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pie dish191K/yr
  • pie dishes for the oven70K/yr
  • pie tin34K/yr
  • pie tins27K/yr
  • pie dishes28K/yr
  • pie tins for baking16K/yr
  • ceramic pie dish10K/yr
  • deep pie dish11K/yr
  • pie plates for baking7K/yr
  • pie plate6K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Dish

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Bit small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pie Dish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data