Pie Dish
Pie Dish shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.
Flapen Score
Is Pie Dish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pie Dish is a £175K/yr Amazon United Kingdom market (454K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Pie Dish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -46.2% over the last 90 days and 3.7% of searches end in a purchase.
£175K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 54 products
Top Pie Dish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MasterClass Crusty Bake Perforated Pie Dish with Non-Stick Coating 1 mm Carbon Steel Round Baking Tin Oven Safe to 220C Dishwasher Safe 23 cm (9 Inch) Grey
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 2,652
- Age
- 11y ago

Tala Performance 25.8cm Round Pie Dish Carbon Steel Pie Tin with Eclipse Non-Stick Coating Heavy-Duty Bakeware for Quiches Tarts & Pies 25.8x25.8x3.6 cm
- Price
- £6.53
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 10y ago

Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 4y ago

Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 2y ago

Zenker Enamel Round Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 25x25x5cm Colour White and Blue
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 4y ago
Trending
90-day click momentum
LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 6mo ago

Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe
- Price
- £14.58
- Rating
- 5.0/5
- Reviews
- 26
- Age
- 9mo ago

Premium Quality Traditional Enamel White Blue Trim Round Pie Dish 16cm Rice Plate Pasta Plate Bowl Dinner Plate Soup Plate Mixing Bowl Deep Dish Tableware Crockery
- Price
- £6.74
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch date
LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 6mo ago

Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 8mo ago

WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe
- Price
- £14.58
- Rating
- 5.0/5
- Reviews
- 26
- Age
- 9mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
33 falling
Sellers
74
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
33%
Top 20: 70%
Open market
50%
- Zenker13%
- MasterClass12%
- Vintage Gourmet7%
- Chef Aid7%
- Tala7%
- Muldale5%
Pie Dish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top Pie Dish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pie dish191K/yr
- pie dishes for the oven70K/yr
- pie tin34K/yr
- pie tins27K/yr
- pie dishes28K/yr
- pie tins for baking16K/yr
- ceramic pie dish10K/yr
- deep pie dish11K/yr
- pie plates for baking7K/yr
- pie plate6K/yr
What reviews say buyers love and hate about Pie Dish
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality”
“Good size”
“Just what I wanted”
“Excellent value for money”
“Easy cleaning”
What buyers complain about
78% of reviews“Bit small”
“some issue with the non stick coating”
“Broken smashed to pieces”
“can find it cheaper elsewhere”
“Not the best”
Pie Dish return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pie Dish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









