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Green Chair

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 0.7% of searches, so Green Chair is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£48K/yr100K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
25%top-5 click share · 34 brands · 39 sellers

Flapen Score

Green Chair against its category

The dotted line is the Home & Garden average. Past it, Green Chair is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Chair 100K times last year and spent an estimated £48K. The top 5 brands take 53% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.7%
Market size, estimated
£48Ka year
Peak month
January1.7× the quietest month
Top search term
green chair35K searches a year

02 · Price

A sale here is worth £73.64.

Listings sell for £73.64 on average, from £8.18 to £164.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £73.64 that is £0 to £7K a year per listing.

Average price
£73.64inside the $15 to $100 sweet spot
Price range
£8.18–£164.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #81 within Furniture. It carries 327 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
30%
Out of stock, average day
22.1%
Average rank
#81in Furniture
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
327per listing
Listings tracked
66

04 · Newcomers

Amazon counts 3 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Green Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£969£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

39

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

25%

Top 20: 60%

Open market

42%

  • Bonnlo25%
  • Yaheetech12%
  • COLAMY7%
  • SONGMICS5%
  • joolihome living4%
  • HOMCOM4%

Demand

Green Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Green Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green chair35K/yr
  • green armchair26K/yr
  • green accent chair10K/yr
  • sage green chair10K/yr
  • green velvet chair12K/yr
  • green chairs8K/yr

Reviews and returns

What reviews say buyers love and hate about Green Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall7%−0.01

Poor quality

Awful chair and quality

CHEAP QUALITY AND BREAKS QUICKLY

Assembly/Installation6%

Assembly does require a bit of concentration

Difficult to put together

Put together and taken apart a handful of times

Size-Overall6%

Smaller than expected

It's really big

seat is very large

Value For Money6%+0.49

It looks more expensive than it is

Not necessarily a good buy

Not value for money

Durability5%−0.06

Broken after less than six months

This chair will break

very much a durability issue don't reccomend

Love

Comfort-Overall24%+2.58

Great value and comfortable

What a comfy roomy chair

Comfortable chair

Assembly/Installation14%

Easy assembly

Easy to assemble

Easy to put together

Value For Money12%+0.49

Excellent value for money

Affordable price

Good value for money

Quality-Overall11%−0.01

Good quality

Good quality and delivered on time

Good quality easy to build

Color7%+0.59

the green color is beautiful

Beautiful colour

colours are great

Return

0.6% Return rate 69% Fixable by listing

Color30%█▄▃▅▅▅

More of a mint colour than sage green

Not sage green

not sage green

Size-Overall28%▃██▆▅▇

Smaller than expected

It's really big

seat is very large

Quality-Overall7%▂█▃▃▄▃

Poor quality

Awful chair and quality

CHEAP QUALITY AND BREAKS QUICKLY

Comfort-Overall6%▅▁█▂▄▄
Assembly/Installation3%▁▁▁▃█▅

Assembly does require a bit of concentration

Difficult to put together

Put together and taken apart a handful of times

FAQ

Common Green Chair questions

Answered from the same tracked data.