Is coloured card profitable to sell on Amazon United Kingdom?

The niche generates £351K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the coloured card niche?

18 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in coloured card?

Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.2%.

When does demand for coloured card peak?

Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the coloured card niche?

Listings span £2.25–£13.44; the average listing price is £6.40 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.

coloured card

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good937.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good£351K

£351K/yr · 360K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.40

avg listing price — sweet spot $15–$100

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

Price range

Bad£2.25–£13.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coloured card is a £351K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

coloured card market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: £320K–£384K; units × avg price
Conversion rate: 15.2%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 1.5%
Avg brand age: 39 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

27%

House of Card & Paper24%
Baker Ross19%
TIYCNIY13%
FEBYLIU8%
Hawksbill6%
CIOKIT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top coloured card search terms

coloured card197K/yr -32.4%12.9% conv.
coloured card a448K/yr -41.0%17.8% conv.
a4 coloured card25K/yr -25.2%15.8% conv.
coloured card a4 pack assorted19K/yr -35.1%16.8% conv.
colour card9K/yr -35.8%10.6% conv.
coloured card pack10K/yr -31.0%8.4% conv.
a4 card coloured6K/yr -37.7%12.8% conv.
coloured a4 card7K/yr -34.3%19.8% conv.
colourful card6K/yr -19.7%10.8% conv.
colour card a45K/yr -32.4%14.9% conv.

All search terms

Top coloured card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours

TIYCNIY£6.944.5★35 rev

Baker Ross AV534 A5 Rainbow Coloured Card - Pack of 50 Sheets 220gsm Assorted Colours Card Making Scrapbooking Craft Supplies

Baker Ross£2.974.6★1,467 rev

House of Card & Paper A4 160 GSM Card - Rainbow Pastel Coloured Card (Pack of 50 Sheets)

House of Card & Paper£3.814.6★745 rev

House of Card & Paper A4 160 GSM Card - Rainbow Coloured Card (Pack of 50 Sheets)

House of Card & Paper£4.534.7★1,322 rev

Baker Ross AV535 A4 Rainbow Coloured Card - Pack of 50 Sheets 220gsm Assorted Colours Card Making Scrapbooking Craft Supplies

Baker Ross£4.134.7★2,088 rev

Newest

by launch date

60 Sheets Coloured Cardstock - A4 Size 60 Colours Card Stock Scrapbook Paper 180gsm/65lb Assorted Colours Construction Paper for DIY Project Scrapbooking Supplies PAP18MX3

PENPRIS£8.33149 rev

7mo ago

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours

TIYCNIY£6.9435 rev

8mo ago

60 Sheets Coloured Card A4 200 g/m Card Stock 30 Assorted Colours

Tintive£7.0483 rev

10mo ago

Coloured Card - A4 Cardstock 120 Sheets Pack 230GSM Thick Multicoloured Coloured Paper 30 Assorted Colours A4 Cards Paper for DIY Arts Sketch Cutting Paper School Home Office Use Making Supplies

FEBYLIU£10.6825 rev

10mo ago

40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m

Tintive£6.8686 rev

10mo ago

What buyers say about coloured card

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“The colours are vibrant”

Quality-Overall24%

“Good quality card”

Value For Money13%

“GOOD VALUE”

Thickness9%

“Nice thick card Good value”

Advertised Vs Actual Product5%

“Does the job”

Paper Quality4%

“the paper texture is smooth”

Drawing Experience3%

“Id definitely use this for future craft projects or art activities”

Paper Brightness2%

“Vibrant colour card”

Strength1%

“doesnt feel flimsy when handled”

Collectibles1%

“Nice card”

What buyers complain about

Color17%

“where is black”

Thickness12%

“just thick paper”

Quality-Overall8%

“poor quality”

Advertised Vs Actual Product8%

“falsely advertised”

Thin4%

“Thin”

Value For Money3%

“item is overpriced for only 15 sheets of poor quality card”

Display Colors3%

“There isn't more than 1 of any particular colour”

Jamming/Clogging1%

“For use in a inkjet printer as older card i had been using often jammed as it was too thick”

Size-Overall1%

“Fairly small in size, A5 maybe”

Paper Brightness1%

“item is overpriced for only 15 sheets of poor quality card”

Top return reasons

Size-Overall20%

Color19%

Paper Quality14%

Thin11%

Quality-Overall7%

Advertised Vs Actual Product6%

Value For Money4%

Display Colors3%

Water Resistance2%

Cutting/Trimming2%

Common questions

Is coloured card profitable to sell on Amazon United Kingdom?: The niche generates £351K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the coloured card niche?: 18 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in coloured card?: Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.2%.
When does demand for coloured card peak?: Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the coloured card niche?: Listings span £2.25–£13.44; the average listing price is £6.40 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.

coloured card

coloured card market data

Competition & brand share

Demand & seasonality

Top coloured card search terms

Top coloured card products on Amazon

Top sellers

Newest

Trending

What buyers say about coloured card

What buyers love

What buyers complain about

Top return reasons

Common questions

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