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Coloured Card

Maybe

Returns run at only 0.2% of orders. But prices span $2.25–$13.44, mostly outside the sweet spot, so Coloured Card is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£351K/yr360K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 24 sellers

Flapen Score

Coloured Card against its category

The dotted line is the Home & Garden average. Past it, Coloured Card is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloured Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coloured Card 360K times last year and spent an estimated £351K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
15.2%
Market size, estimated
£351Ka year
Peak month
November2.4× the quietest month
Top search term
coloured card197K searches a year

02 · Price

A sale here is worth £6.40.

Listings sell for £6.40 on average, from £2.25 to £13.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £6.40 that is £8K to £10K a year per listing.

Average price
£6.40under the $15 to $100 sweet spot
Price range
£2.25–£13.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #47 within Paper & Paper Crafts. It carries 938 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#47in Paper & Paper Crafts
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
938per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Coloured Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

27%

  • House of Card & Paper24%
  • Baker Ross19%
  • TIYCNIY13%
  • FEBYLIU8%
  • Hawksbill6%
  • CIOKIT5%

Demand

Coloured Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Coloured Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloured card197K/yr
  • coloured card a448K/yr
  • a4 coloured card25K/yr
  • coloured card a4 pack assorted19K/yr
  • colour card9K/yr
  • coloured card pack10K/yr
  • a4 card coloured6K/yr
  • coloured a4 card7K/yr
  • colourful card6K/yr
  • colour card a45K/yr

Reviews and returns

What reviews say buyers love and hate about Coloured Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%+0.29

where is black

Colours are not very bright

i. e. the colours are deliberately pastel rather than not enough colour in the manufacture

Thickness12%−0.04

just thick paper

It is thick

not as thick as some we have had

Quality-Overall8%−0.06

poor quality

Not the best quality

Not all the same quality

Advertised Vs Actual Product8%−0.03

falsely advertised

Listing picture inaccurate

Not as described

Thin4%−0.03

Thin

Love

Color28%+0.29

The colours are vibrant

Great colour

The variety of colours is good

Quality-Overall24%−0.06

Good quality card

Good quality card

Excellent quality

Value For Money13%+2.88

GOOD VALUE

Good value for money

Great Value

Thickness9%−0.04

Nice thick card Good value

Good thickness

quite thick

Advertised Vs Actual Product5%−0.03

Does the job

As described

It's just what I ordered happy with it

Return

0.2% Return rate 54% Fixable by listing

Size-Overall20%▂▅█▅▄▃

Fairly small in size, A5 maybe

Color19%▅▅▃▁▁█

where is black

Colours are not very bright

i. e. the colours are deliberately pastel rather than not enough colour in the manufacture

Paper Quality14%▃▃▃▇▇█
Thin11%█▅▂▁▇▁

Thin

Quality-Overall7%█▄▅▁▄▁

poor quality

Not the best quality

Not all the same quality

FAQ

Common Coloured Card questions

Answered from the same tracked data.