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Coloured Card

Coloured Card shows low returns (0.2%), but prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 53Growth 8Conversion 97Competition 56Returns 99Price range 0Avg price 18Brand share 61Review moat 64Quality gap 25
This niche Category average

Is Coloured Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coloured Card is a £351K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.

Coloured Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -33.4% over the last 90 days and 15.2% of searches end in a purchase.

£351K

revenue / yr

Units sold / yr60K
Search volume / yr-33.4%360K
Conversion rate15.2%
Avg price£6.40

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers18 · 24
Top-5 product click share51%
Open market31%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)7· 3 succeeded
Avg rating4.6★
Avg reviews938

Top Coloured Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£28K£42K£56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

27%

  • House of Card & Paper24%
  • Baker Ross19%
  • TIYCNIY13%
  • FEBYLIU8%
  • Hawksbill6%
  • CIOKIT5%

Coloured Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume360KCVR15.2%Products27Brands18Top 5 Brands69%OOS Rate1.5%Rating4.6★Reviews938Avg BSR#47
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Top Coloured Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coloured card197K/yr
  • coloured card a448K/yr
  • a4 coloured card25K/yr
  • coloured card a4 pack assorted19K/yr
  • colour card9K/yr
  • coloured card pack10K/yr
  • a4 card coloured6K/yr
  • coloured a4 card7K/yr
  • colourful card6K/yr
  • colour card a45K/yr

What reviews say buyers love and hate about Coloured Card

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Color28%

The colours are vibrant

Quality-Overall24%

Good quality card

Value For Money13%

GOOD VALUE

Thickness9%

Nice thick card Good value

Advertised Vs Actual Product5%

Does the job

What buyers complain about

57% of reviews
Color17%

where is black

Thickness12%

just thick paper

Quality-Overall8%

poor quality

Advertised Vs Actual Product8%

falsely advertised

Thin4%

Thin

Coloured Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Color
19%
3Paper Quality
14%
4Thin
11%
5Quality-Overall
7%

Common Coloured Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloured Card 50/100 on Amazon United Kingdom — Worth a look. The niche generates £351K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -33.4% over the last 90 days.
Search demand for Coloured Card on Amazon United Kingdom peaks in Sep–Nov–Dec, where the busiest month runs 2.4× the quietest.