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Black Cutlery Sets

soft demand (-21.3% this quarter) — Black Cutlery Sets doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 20Growth 14Conversion 46Competition 45Returns 92Price range 71Avg price 79Brand share 59Review moat 63Quality gap 53
This niche Category average

Is Black Cutlery Sets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Cutlery Sets is a £81K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Black Cutlery Sets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 3.7% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr5K
Search volume / yr-21.3%133K
Conversion rate3.7%
Avg price£16.48

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers15 · 20
Top-5 product click share58%
Open market31%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)4· 2 succeeded
Avg rating4.4★
Avg reviews966

Top Black Cutlery Sets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

22%

  • NINIROR21%
  • Otto Koning15%
  • Dehov13%
  • PionStar12%
  • BEWOS10%
  • HaWare9%

Black Cutlery Sets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR3.7%Products24Brands15Top 5 Brands69%OOS Rate10.4%Rating4.4★Reviews966Avg BSR#155
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Black Cutlery Sets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black cutlery sets63K/yr
  • black cutlery23K/yr
  • cutlery set black17K/yr
  • black cutlery set13K/yr
  • black knife and fork set7K/yr
  • black stainless steel cutlery sets7K/yr
  • cutlery black3K/yr

What reviews say buyers love and hate about Black Cutlery Sets

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall22%

Good quality stylish product

Value For Money19%

Amazing value

Durability7%

Durable

Weight Light7%

not too light

Advertised Vs Actual Product6%

Appears exactly how is advertised

What buyers complain about

86% of reviews
Quality-Overall16%

disappointing quality control and coating defects

Strength14%

Extremely flimsy

Color12%

Strange colour

Color Fading/Discoloration10%

The black colouring on a tea spoon is coming off

Size-Overall9%

I wasnt to happy with the size

Black Cutlery Sets return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
28%
2Quality-Overall
24%
3Sharpness
7%
4Thin
7%
5Strength
6%

Common Black Cutlery Sets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Cutlery Sets 48/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Search demand for Black Cutlery Sets on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.