Skip to content

Black Cutlery Sets

Fail

Demand is soft, at -21.3% this quarter, so Black Cutlery Sets is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£81K/yr133K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
58%top-5 click share · 15 brands · 20 sellers

Flapen Score

Black Cutlery Sets against its category

The dotted line is the Home & Garden average. Past it, Black Cutlery Sets is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cutlery Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cutlery Sets 133K times last year and spent an estimated £81K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
3.7%
Market size, estimated
£81Ka year
Peak month
December2.1× the quietest month
Top search term
black cutlery sets63K searches a year

02 · Price

A sale here is worth £16.48.

Listings sell for £16.48 on average, from £9.59 to £28.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.48 that is £0 to £2K a year per listing.

Average price
£16.48inside the $15 to $100 sweet spot
Price range
£9.59–£28.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #155 within Cutlery. It carries 966 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#155in Cutlery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Cutlery Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

22%

  • NINIROR21%
  • Otto Koning15%
  • Dehov13%
  • PionStar12%
  • BEWOS10%
  • HaWare9%

Demand

Black Cutlery Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Black Cutlery Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cutlery sets63K/yr
  • black cutlery23K/yr
  • cutlery set black17K/yr
  • black cutlery set13K/yr
  • black knife and fork set7K/yr
  • black stainless steel cutlery sets7K/yr
  • cutlery black3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cutlery Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.67

disappointing quality control and coating defects

Looked and felt very cheap

Poor quality

Strength14%−0.12

Extremely flimsy

Bit flimsy,

Far to flimsy

Color12%−0.06

Strange colour

Not like the picture at all in regards to colour

Loss of colour when cleaning

Color Fading/Discoloration10%−0.07

The black colouring on a tea spoon is coming off

Average - colour loss and faded

Discolouration after 2 weeks of use

Size-Overall9%−0.01

I wasnt to happy with the size

Bigger than most sets

Also on the small side

Love

Quality-Overall22%+0.67

Good quality stylish product

Lovely addition to the kitchen, great quality

Excellent product

Value For Money19%+2.05

Amazing value

Good value

Well worth it

Durability7%+0.08

Durable

good for temporary

Very durable, easy to use, easy to clean, and dishwasher safe

Weight Light7%+0.67

not too light

These are light weight and stylish

Look and feel good quality with a nice weight

Advertised Vs Actual Product6%+0.29

Appears exactly how is advertised

As described

exactly what i wanted

Return

1.1% Return rate 31% Fixable by listing

Color28%▇█▆▄▅▆

Strange colour

Not like the picture at all in regards to colour

Loss of colour when cleaning

Quality-Overall24%▇▄▃█▇▆

disappointing quality control and coating defects

Looked and felt very cheap

Poor quality

Sharpness7%▆▂▁▃▃█
Thin7%▄█▃▂▁▁
Strength6%▁▄█▆▁▁

Extremely flimsy

Bit flimsy,

Far to flimsy

FAQ

Common Black Cutlery Sets questions

Answered from the same tracked data.