black cutlery sets
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.48avg listing price — sweet spot $15–$100
Price range
Good£9.59–£28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good966.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 133K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black cutlery sets is a £81K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black cutlery sets market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £66K–£82K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 10.4%
- Avg brand age
- 39 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
22%
- NINIROR21%
- Otto Koning15%
- Dehov13%
- PionStar12%
- BEWOS10%
- HaWare9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top black cutlery sets search terms
- black cutlery sets63K/yr
- black cutlery23K/yr
- cutlery set black17K/yr
- black cutlery set13K/yr
- black knife and fork set7K/yr
- black stainless steel cutlery sets7K/yr
- cutlery black3K/yr
Top black cutlery sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Cutlery Sets NINIROR 16 Piece Food-Grade Stainless Steel Flatware Silverware Set for 4 People Include Spoon Knife and Fork Sets Mirror Polished Dishwasher Safe for Home Kitchen Restaurant
NINIROR£10.734.6★142 rev
Cutlery Set Black 32 Piece Otto Koning Black Cutlery Sets for 8 Stainless Steel Knife and Fork Set with Spoons Modern Design Dishwasher Safe Mirror Polish Finish Elegant Silverware
Otto Koning£15.074.6★4,427 rev
PionStar 32 Pieces Black Cutlery Set Stainless Steel Cutlery Set for 8 People Flatware Set Include Knives Forks Spoons and Teaspoons Dishwasher Safe/Mirror Polished Flatware Set for Kitchen
PionStar£17.404.4★159 rev
Black 16-Piece Cutlery Sets Tableware Sets Include Knife Spoon and Fork Silverware Sets for Kitchen Stainless Steel Silverware Sets Service for 4
Dehov£11.334.5★1,106 rev
HaWare Cutlery Set 16 Piece Stainless Steel Black Flatware Set for 4 Elegant Tableware Silverware Include Knives Forks Spoons Mirror Finish Dishwasher Safe
HaWare£13.904.4★204 rev
Newest
by launch dateBlack 16-Piece Cutlery Sets Tableware Sets Include Knife Spoon and Fork Silverware Sets for Kitchen Stainless Steel Silverware Sets Service for 4
Dehov£11.331,106 rev
Black 32 Pieces Cutlery Sets Service for 8 Person Stainless Steel Table Knife Spoon Fork Eating Utensils Sets for Kitchen Tableware Sets Black Flatware Sets
Dehov£16.361,106 rev
Black Cutlery Sets NINIROR 16 Piece Food-Grade Stainless Steel Flatware Silverware Set for 4 People Include Spoon Knife and Fork Sets Mirror Polished Dishwasher Safe for Home Kitchen Restaurant
NINIROR£10.73142 rev
BEWOS 32 Pcs Stainless Steel Cutlery Set for 8 People - Black Cutlery with Ergonomic Handle Black Knife and Fork Sets Ideal for Family Dining Camping Mirror Polished & Dishwasher Safe
BEWOS£15.601,764 rev
Black Cutlery Set NINIROR 48 Pieces Stainless Steel Flatware Set for 12 People Tableware Silverware Set with Spoon Knife and Fork Sets for Home Kitchen Mirror Polished Dishwasher Safe
NINIROR£22.91555 rev
Trending
90-day click momentum
Hunnycook 16-Piece Black Cutlery Sets- Stainless Steel Cutlery Sets for 4 People Mirror Polished Black Forks Knives and Spoons Set Tableware Set for Home Kitchen Parties & Gifts Dishwasher Safe
hunnycook£12.074.3★
Cutlery Set Black 32 Piece Otto Koning Black Cutlery Sets for 8 Stainless Steel Knife and Fork Set with Spoons Modern Design Dishwasher Safe Mirror Polish Finish Elegant Silverware
Otto Koning£15.074.6★
Herogo 30 Piece Cutlery Set with Steak Knives Stainless Steel Flatware Service for 6 Tableware Silverware Set with Fork Knife Spoon for Home Restaurant Mirror Polished & Dishwasher Safe
Herogo£13.754.6★
Black 32 Pieces Cutlery Sets Service for 8 Person Stainless Steel Table Knife Spoon Fork Eating Utensils Sets for Kitchen Tableware Sets Black Flatware Sets
Dehov£16.364.5★
Kyraton Black Cutlery Set 24 Pieces Stainless Steel Flatware Set Titanium Plating Black Silverware Set Strong Anti Rust Dishwasher Safe Tableware Set Serving 6 People.
Kyraton£12.744.1★
What buyers say about black cutlery sets
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality stylish product”
“Amazing value”
“Durable”
“not too light”
“Appears exactly how is advertised”
“I love the color”
“Lovely gift”
“Heavy duty material”
“My wife really liked this design”
“Knives cut the beef steak very well”
What buyers complain about
“disappointing quality control and coating defects”
“Extremely flimsy”
“Strange colour”
“The black colouring on a tea spoon is coming off”
“I wasnt to happy with the size”
“Not dishwasher safe”
“doesnt last”
“handle not good”
“Ultra thin and feel like they would just snap under pressure”
“Got all stains and rust, definitely not dishwasher safe or stainless steel”
Top return reasons
Common questions
- Is black cutlery sets profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the black cutlery sets niche?
- 15 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in black cutlery sets?
- Top complaints mined from reviews: Quality-Overall, Strength, Color. The return rate is 1.1%.
- When does demand for black cutlery sets peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the black cutlery sets niche?
- Listings span £9.59–£28.52; the average listing price is £16.48 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.