40
12x16 picture frame
Skip itPrices mostly outside the sweet spot ($5.84–$14.11) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,684.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 102K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Price range
Bad£5.84–£14.11cheapest to priciest tracked listing — scored on the share inside $15–$100