12x16 Picture Frame
prices mostly outside the sweet spot ($5.84–$14.11) — 12x16 Picture Frame doesn't clear our bar today.
Flapen Score
Is 12x16 Picture Frame profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12x16 Picture Frame is a £70K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
12x16 Picture Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.2% over the last 90 days and 7.6% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top 12x16 Picture Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DTXDTech 30x40 cm Black Wooden Frame 12x16 inch Picture Frame with Plexiglass Wall-Mounted Poster Frame Perfect for Home Decor & Gifting
- Price
- £7.16
- Rating
- 4.5/5
- Reviews
- 1,049
- Age
- 3y ago
30x40cm Picture Frame 12x16 Photo Frame Black with Wooden Grain
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago
30x40cm picture frame 12x16 picture frame Solid Wood Matted for 14x11 30x40 frame with Plexiglass 30x40 Poster Frame for Wall Mounting 16x12 inch Certificate Frame for Portrait Black
- Price
- £10.10
- Rating
- 4.2/5
- Reviews
- 9,254
- Age
- 5y ago
Alison Kingsgate Modern Rustic Oak Picture Frame for Photos - 16X12
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 1,558
- Age
- 4y ago
Hampton Frames SORBONNE 12x16 (30x40cm) Oak Effect Poster Frame Acrylic (Non-Glass) Front Pack of 1
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 4y ago
Trending
90-day click momentum
EGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 6mo ago
Contemporary Walnut 12x16 Wooden Picture Frame for 12x16 (30 x 40cm) Photos or Pictures Plexi Glass Wall Mounted Landscape or Portrait
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1y ago
30x40 Picture Frame 30x40CM Wooden Black Frame Wall-Mounted Poster Frame Photo Frames with Acrylic Glass (Not Glass) Portrait or Landscape Frames for Home Office Gallery 1 Pack
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
30x40cm Picture Frame 3 Pack Black 12x16 Picture Frames with Wooden Grain
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 16X12
- Price
- £8.72
- Rating
- 4.5/5
- Reviews
- 10,950
- Age
- 5y ago
Newest
by launch dateEGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 6mo ago
Contemporary Walnut 12x16 Wooden Picture Frame for 12x16 (30 x 40cm) Photos or Pictures Plexi Glass Wall Mounted Landscape or Portrait
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1y ago
30x40 Picture Frame 30x40CM Wooden Black Frame Wall-Mounted Poster Frame Photo Frames with Acrylic Glass (Not Glass) Portrait or Landscape Frames for Home Office Gallery 1 Pack
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
30x40cm Picture Frame with 14x11 Mount Wooden 12x16 Frames Featuring Clear Plexiglass for Table and Wall Mounting Perfect for Portrait Home Officee Black 3 Pack
- Price
- £14.00
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 1y ago
Bobeen 30x40cm Picture Frames 2 Pack 16x12 Black Photo Frame with 2 Hooks for Wall Mounting Portrait or Landscape
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 1,222
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- DTXDTech32%
- Hiyzaun15%
- EGOFINE13%
- Alison Kingsgate8%
- Zueyunstoo7%
- Scholar Tree6%
12x16 Picture Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.1×
Top 12x16 Picture Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12x16 picture frame24K/yr
- 16x12 inch picture frame15K/yr
- 16 x 12 inch picture frame15K/yr
- 12 x 16 inch frame19K/yr
- picture frames 16 x 12 inches11K/yr
- 12x16 inch frame7K/yr
- 12x16 frame5K/yr
- 12 x 16 frame4K/yr
- picture frame 16 x 12 inches3K/yr
What reviews say buyers love and hate about 12x16 Picture Frame
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Excellent Frame”
“Does the job”
“Value for money”
“Good quality”
“perfect size”
What buyers complain about
83% of reviews“the frame snapped”
“Awful quality”
“Not fit for purpose”
“Mounting too thin never seen syluch a thin mount”
“These frames are a little flimsy”
12x16 Picture Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12x16 Picture Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
