12x16 Picture Frame
FailPrices span $5.84–$14.11, mostly outside the sweet spot, so 12x16 Picture Frame is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £70K/yr102K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 18 sellers
Flapen Score
12x16 Picture Frame against its category
The dotted line is the Home & Garden average. Past it, 12x16 Picture Frame is stronger. Inside it, weaker.
Market
The 12x16 Picture Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12x16 Picture Frame 102K times last year and spent an estimated £70K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £70Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- 12x16 picture frame24K searches a year
02 · Price
A sale here is worth £8.99.
Listings sell for £8.99 on average, from £5.84 to £14.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.99 that is £899 to £2K a year per listing.
- Average price
- £8.99under the $15 to $100 sweet spot
- Price range
- £5.84–£14.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £899–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Photo Albums, Frames & Accessories. It carries 1,685 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Photo Albums, Frames & Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,685per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 12x16 Picture Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DTXDTech 30x40 cm Black Wooden Frame 12x16 inch Picture Frame with Plexiglass Wall-Mounted Poster Frame Perfect for Home Decor & Gifting
- Price
- £7.16
- Rating
- 4.5/5
- Reviews
- 1,049
- Age
- 3y ago
30x40cm Picture Frame 12x16 Photo Frame Black with Wooden Grain
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago
30x40cm picture frame 12x16 picture frame Solid Wood Matted for 14x11 30x40 frame with Plexiglass 30x40 Poster Frame for Wall Mounting 16x12 inch Certificate Frame for Portrait Black
- Price
- £10.10
- Rating
- 4.2/5
- Reviews
- 9,254
- Age
- 5y ago
Alison Kingsgate Modern Rustic Oak Picture Frame for Photos - 16X12
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 1,558
- Age
- 4y ago
Hampton Frames SORBONNE 12x16 (30x40cm) Oak Effect Poster Frame Acrylic (Non-Glass) Front Pack of 1
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 4y ago
Trending
90-day click momentum
EGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 6mo ago
Contemporary Walnut 12x16 Wooden Picture Frame for 12x16 (30 x 40cm) Photos or Pictures Plexi Glass Wall Mounted Landscape or Portrait
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1y ago
30x40 Picture Frame 30x40CM Wooden Black Frame Wall-Mounted Poster Frame Photo Frames with Acrylic Glass (Not Glass) Portrait or Landscape Frames for Home Office Gallery 1 Pack
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
30x40cm Picture Frame 3 Pack Black 12x16 Picture Frames with Wooden Grain
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 16X12
- Price
- £8.72
- Rating
- 4.5/5
- Reviews
- 10,950
- Age
- 5y ago
Newest
by launch dateEGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 6mo ago
Contemporary Walnut 12x16 Wooden Picture Frame for 12x16 (30 x 40cm) Photos or Pictures Plexi Glass Wall Mounted Landscape or Portrait
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1y ago
30x40 Picture Frame 30x40CM Wooden Black Frame Wall-Mounted Poster Frame Photo Frames with Acrylic Glass (Not Glass) Portrait or Landscape Frames for Home Office Gallery 1 Pack
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
30x40cm Picture Frame with 14x11 Mount Wooden 12x16 Frames Featuring Clear Plexiglass for Table and Wall Mounting Perfect for Portrait Home Officee Black 3 Pack
- Price
- £14.00
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 1y ago
Bobeen 30x40cm Picture Frames 2 Pack 16x12 Black Photo Frame with 2 Hooks for Wall Mounting Portrait or Landscape
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 1,222
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- DTXDTech32%
- Hiyzaun15%
- EGOFINE13%
- Alison Kingsgate8%
- Zueyunstoo7%
- Scholar Tree6%
Demand
12x16 Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top 12x16 Picture Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x16 picture frame24K/yr
- 16x12 inch picture frame15K/yr
- 16 x 12 inch picture frame15K/yr
- 12 x 16 inch frame19K/yr
- picture frames 16 x 12 inches11K/yr
- 12x16 inch frame7K/yr
- 12x16 frame5K/yr
- 12 x 16 frame4K/yr
- picture frame 16 x 12 inches3K/yr
Reviews and returns
What reviews say buyers love and hate about 12x16 Picture Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the frame snapped
These frames are a little flimsy
This frame is not worth £10
Awful quality
if you are looking for top quality then these are not for you
Poor quality DO NOT WASTE YOUR MONEY
Not fit for purpose
Mounting too thin never seen syluch a thin mount
Mount bit too thin
These frames are a little flimsy
Not very strong
Love
Excellent Frame
Reasonable frames
really sturdy frame
Does the job
As described
Just excatly what I want
Value for money
Good value
great price
Good quality
Lovely quality, I've ordered 2 more
Great product
perfect size
As described, fit the purpose it was intended for
it fit absolutely brillaintly
Return
1.8% Return rate 46% Fixable by listing
the frame snapped
These frames are a little flimsy
This frame is not worth £10
Not fit for purpose
not bright white as in the images
Awful quality
if you are looking for top quality then these are not for you
Poor quality DO NOT WASTE YOUR MONEY
it is incorrect/misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x16 Picture Frame questions
Answered from the same tracked data.