12x16 picture frame
Skip itPrices mostly outside the sweet spot ($5.84–$14.11) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,684.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 102K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Price range
Bad£5.84–£14.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 12x16 picture frame is a £70K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
12x16 picture frame market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £54K–£72K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- DTXDTech32%
- Hiyzaun15%
- EGOFINE13%
- Alison Kingsgate8%
- Zueyunstoo7%
- Scholar Tree6%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -18.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top 12x16 picture frame search terms
- 12x16 picture frame24K/yr
- 16x12 inch picture frame15K/yr
- 16 x 12 inch picture frame15K/yr
- 12 x 16 inch frame19K/yr
- picture frames 16 x 12 inches11K/yr
- 12x16 inch frame7K/yr
- 12x16 frame5K/yr
- 12 x 16 frame4K/yr
- picture frame 16 x 12 inches3K/yr
Top 12x16 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DTXDTech 30x40 cm Black Wooden Frame 12x16 inch Picture Frame with Plexiglass Wall-Mounted Poster Frame Perfect for Home Decor & Gifting
DTXDTech£7.164.5★1,049 rev
30x40cm Picture Frame 12x16 Photo Frame Black with Wooden Grain
Hiyzaun£6.054.5★368 rev
30x40cm picture frame 12x16 picture frame Solid Wood Matted for 14x11 30x40 frame with Plexiglass 30x40 Poster Frame for Wall Mounting 16x12 inch Certificate Frame for Portrait Black
EGOFINE£10.104.2★9,254 rev
Alison Kingsgate Modern Rustic Oak Picture Frame for Photos - 16X12
Alison Kingsgate£7.144.6★1,558 rev
Hampton Frames SORBONNE 12x16 (30x40cm) Oak Effect Poster Frame Acrylic (Non-Glass) Front Pack of 1
Hampton Frames£7.834.5★196 rev
Newest
by launch date
EGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
EGOFINE£5.8486 rev
Contemporary Walnut 12x16 Wooden Picture Frame for 12x16 (30 x 40cm) Photos or Pictures Plexi Glass Wall Mounted Landscape or Portrait
Home Selections£8.29113 rev
30x40 Picture Frame 30x40CM Wooden Black Frame Wall-Mounted Poster Frame Photo Frames with Acrylic Glass (Not Glass) Portrait or Landscape Frames for Home Office Gallery 1 Pack
Maideerhoo£7.00119 rev
30x40cm Picture Frame with 14x11 Mount Wooden 12x16 Frames Featuring Clear Plexiglass for Table and Wall Mounting Perfect for Portrait Home Officee Black 3 Pack
EGOFINE£14.00388 rev
Bobeen 30x40cm Picture Frames 2 Pack 16x12 Black Photo Frame with 2 Hooks for Wall Mounting Portrait or Landscape
Bobeen£8.611,222 rev
Trending
90-day click momentumEGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
EGOFINE£5.844.2★
Contemporary Walnut 12x16 Wooden Picture Frame for 12x16 (30 x 40cm) Photos or Pictures Plexi Glass Wall Mounted Landscape or Portrait
Home Selections£8.294.6★
30x40 Picture Frame 30x40CM Wooden Black Frame Wall-Mounted Poster Frame Photo Frames with Acrylic Glass (Not Glass) Portrait or Landscape Frames for Home Office Gallery 1 Pack
Maideerhoo£7.004.5★
30x40cm Picture Frame 3 Pack Black 12x16 Picture Frames with Wooden Grain
Hiyzaun£10.334.4★
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 16X12
Alison Kingsgate£8.724.5★
What buyers say about 12x16 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Frame”
“Does the job”
“Value for money”
“Good quality”
“perfect size”
“Easy to use”
“chip in wood on one so grateful it was a 2 Pack”
“While its lightweight and practical, I personally prefer the look and feel of traditional glass, which gives a slightly more premium finish”
“very easy to install on the wall”
“The black wood finish looks smart and works well with photos or prints, and the frame itself feels sturdy and well made”
What buyers complain about
“the frame snapped”
“Awful quality”
“Not fit for purpose”
“Mounting too thin never seen syluch a thin mount”
“These frames are a little flimsy”
“didn't double check the math”
“expensive for what it is”
“not bright white as in the images”
“it is incorrect/misleading”
Top return reasons
Common questions
- Is 12x16 picture frame profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the 12x16 picture frame niche?
- 12 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in 12x16 picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 1.8%.
- When does demand for 12x16 picture frame peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 12x16 picture frame niche?
- Listings span £5.84–£14.11; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.