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52

1 tog duvet

Worth a look

Shows demand growing +442.6% this quarter, but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 100Conversion 61Competition 22Returns 99Price range 29Avg price 58Brand share 15Review moat 48Quality gap 76

Growth

Incredible+442.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.00

avg listing price — sweet spot $15–$100

Review moat

Okay1,655.31

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£10.18–£17.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£44K

£44K/yr · 64K searches

Signals Trending