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1 Tog Duvet

Maybe

Search demand grew +442.6% this quarter. But shoppers spend an estimated $44K a year here, so 1 Tog Duvet is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£44K/yr64K searches / yr
90-day growth
+442.6%search demand this quarter
Competition
74%top-5 click share · 8 brands · 10 sellers

Flapen Score

1 Tog Duvet against its category

The dotted line is the Home & Garden average. Past it, 1 Tog Duvet is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1 Tog Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1 Tog Duvet 64K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +442.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+442.6%
Conversion, latest week
5.3%
Market size, estimated
£44Ka year
Peak month
June16.0× the quietest month
Top search term
1 tog duvet26K searches a year

02 · Price

A sale here is worth £13.00.

Listings sell for £13.00 on average, from £10.18 to £17.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.00 that is £1K to £3K a year per listing.

Average price
£13.00under the $15 to $100 sweet spot
Price range
£10.18–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #61 within Home Textiles. It carries 1,655 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
31%
Out of stock, average day
13.0%
Average rank
#61in Home Textiles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,655per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top 1 Tog Duvet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

4%

  • Silentnight65%
  • Quality Beddings20%
  • Oliver Bedding5%
  • GG GONZALO GRACIA3%
  • DN COLLECTION2%
  • ml MassAri Limited2%
  • Open — no brand owns it (2 brands, 4%)

Demand

1 Tog Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top 1 Tog Duvet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 1 tog duvet26K/yr
  • 1 tog duvet king size12K/yr
  • 1.5 tog duvet8K/yr
  • 1 tog duvet double5K/yr
  • 1 tog single duvet5K/yr
  • 1.5 tog duvet king size4K/yr
  • 1 tog double duvet5K/yr

Reviews and returns

What reviews say buyers love and hate about 1 Tog Duvet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 1 Tog Duvet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data