1 Tog Duvet
MaybeSearch demand grew +442.6% this quarter. But shoppers spend only $44K a year here, so 1 Tog Duvet is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £44K/yr64K searches / yr
- 90-day growth
- +442.6%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 10 sellers
Flapen Score
1 Tog Duvet against its category
The dotted line is the Home & Garden average. Past it, 1 Tog Duvet is stronger. Inside it, weaker.
Market
The 1 Tog Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1 Tog Duvet 64K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +442.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +442.6%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £44Ka year
- Peak month
- June16.0× the quietest month
- Top search term
- 1 tog duvet26K searches a year
02 · Price
A sale here is worth £13.00.
Listings sell for £13.00 on average, from £10.18 to £17.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.00 that is £1K to £3K a year per listing.
- Average price
- £13.00under the $15 to $100 sweet spot
- Price range
- £10.18–£17.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #61 within Home Textiles. It carries 1,655 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 31%
- Out of stock, average day
- 13.0%
- Average rank
- #61in Home Textiles
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,655per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 1 Tog Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double
- Price
- £13.89
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
- Price
- £12.27
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King
- Price
- £16.44
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Quality Beddings Double Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Double Quilt (200x200cm)
- Price
- £11.07
- Rating
- 3.9/5
- Reviews
- 262
- Age
- 1y ago

Quality Beddings King Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)
- Price
- £12.10
- Rating
- 3.9/5
- Reviews
- 262
- Age
- 3y ago
Trending
90-day click momentum
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King
- Price
- £16.44
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Quality Beddings King Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)
- Price
- £12.10
- Rating
- 3.9/5
- Reviews
- 262
- Age
- 3y ago

Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 11mo ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
- Price
- £12.27
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double
- Price
- £13.89
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago
Newest
by launch date
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 11mo ago

Oliver Bedding Luxurious Duvet 1 Tog (200 x 200 cm - Double) Ultrasoft Touch Hypoallergenic Quilted Double Duvet Set Elegant Satin Stripes Duvets Anti Allergy for a Comfortable Night Sleep
- Price
- £13.81
- Rating
- 3.8/5
- Reviews
- 145
- Age
- 1y ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double
- Price
- £13.89
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
- Price
- £12.27
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King
- Price
- £16.44
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Silentnight65%
- Quality Beddings20%
- Oliver Bedding5%
- GG GONZALO GRACIA3%
- DN COLLECTION2%
- ml MassAri Limited2%
- Open — no brand owns it (2 brands, 4%)
Demand
1 Tog Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×
Search terms
Top 1 Tog Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1 tog duvet26K/yr
- 1 tog duvet king size12K/yr
- 1.5 tog duvet8K/yr
- 1 tog duvet double5K/yr
- 1 tog single duvet5K/yr
- 1.5 tog duvet king size4K/yr
- 1 tog double duvet5K/yr
Reviews and returns
What reviews say buyers love and hate about 1 Tog Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Very poor quality - not lightweight and not cooling
What you actually get is a factory second made of cheap material and no sign of the cross stiching it advertises I over paid for a factory second when for less money I could have brought a well known brand for less, lesson learned, be careful thdy hide the fact ypur ordering a cheap nasty version of whst the claim to be quality
Very misleading
Not how it looks on the photo at all
Not like the images
Not as thin as expected
Thin
its like a thick sheet
was actually thicker than the 4.5 tog it was replacing
it's so thin
isn't heavy enough so just ends up in a ball at the end of your cover
To heavy for a one tog
is quite heavy
Love
as all ways a very good quality quilt
good quality looks good on the bed
Excellent quality
perfect weight for summer nights
Lightweight
Nice lightweight duvet
Good for those warm nights
Great for these warm summer nights
nice and warm
Good for the price
Good value for money
Value for money
As sold
exactly as described
Just what I needed
Return
0.1% Return rate 34% Fixable by listing
The quality of the material is ghastly
It's definitely not cotton
Poor quality
Very poor quality - not lightweight and not cooling
What you actually get is a factory second made of cheap material and no sign of the cross stiching it advertises I over paid for a factory second when for less money I could have brought a well known brand for less, lesson learned, be careful thdy hide the fact ypur ordering a cheap nasty version of whst the claim to be quality
Not as thin as expected
Thin
its like a thick sheet
was actually thicker than the 4.5 tog it was replacing
it's so thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1 Tog Duvet questions
Answered from the same tracked data.









