1 tog duvet
Worth a lookShows demand growing +442.6% this quarter, but a small market ($44K/yr) keeps it on the watch list.
Growth
Incredible+442.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.00avg listing price — sweet spot $15–$100
Review moat
Okay1,655.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay£10.18–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 64K searches
According to Flapen's Amazon United Kingdom niche tracking, 1 tog duvet is a £44K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
1 tog duvet market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 100%
- Out of stock
- 13.0%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Silentnight65%
- Quality Beddings20%
- Oliver Bedding5%
- GG GONZALO GRACIA3%
- DN COLLECTION2%
- ml MassAri Limited2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +442.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×
Top 1 tog duvet search terms
- 1 tog duvet26K/yr
- 1 tog duvet king size12K/yr
- 1.5 tog duvet8K/yr
- 1 tog duvet double5K/yr
- 1 tog single duvet5K/yr
- 1.5 tog duvet king size4K/yr
- 1 tog double duvet5K/yr
Top 1 tog duvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double
Silentnight£13.894.7★1,983 rev
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
Silentnight£12.274.7★1,983 rev
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King
Silentnight£16.444.7★1,983 rev
Quality Beddings Double Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Double Quilt (200x200cm)
Quality Beddings£11.073.9★262 rev
Quality Beddings King Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)
Quality Beddings£12.103.9★262 rev
Newest
by launch date
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
Amazon Basics£12.81363 rev
Oliver Bedding Luxurious Duvet 1 Tog (200 x 200 cm - Double) Ultrasoft Touch Hypoallergenic Quilted Double Duvet Set Elegant Satin Stripes Duvets Anti Allergy for a Comfortable Night Sleep
Oliver Bedding£13.81145 rev
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double
Silentnight£13.891,983 rev
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
Silentnight£12.271,983 rev
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King
Silentnight£16.441,983 rev
Trending
90-day click momentumSilentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King
Silentnight£16.444.7★
Quality Beddings King Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)
Quality Beddings£12.103.9★
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
Amazon Basics£12.814.5★
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
Silentnight£12.274.7★
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double
Silentnight£13.894.7★
What buyers say about 1 tog duvet
What buyers praise and complain about, mined from review topics.What buyers love
“as all ways a very good quality quilt”
“perfect weight for summer nights”
“Good for those warm nights”
“Good for the price”
“As sold”
“comfortable”
“The duvet is really soft and well stitched”
“Thick and warm”
“Very very nice best nights i have had for a long time”
“The duvet is really soft and well stitched”
What buyers complain about
“Poor quality”
“Very misleading”
“Not as thin as expected”
“its like a thick sheet”
“isn't heavy enough so just ends up in a ball at the end of your cover”
“Not soft like other duvets”
“It is not breathable”
“The quality of the material is ghastly”
“Waste of money”
“the smell was still there”
Top return reasons
Common questions
- Is 1 tog duvet profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +442.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 1 tog duvet niche?
- 8 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 1 tog duvet?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Thin. The return rate is 0.1%.
- When does demand for 1 tog duvet peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 16.0× the quietest.
- What does it cost to enter the 1 tog duvet niche?
- Listings span £10.18–£17.00; the average listing price is £13.00 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.