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1 Tog Duvet

Maybe

Search demand grew +442.6% this quarter. But shoppers spend only $44K a year here, so 1 Tog Duvet is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£44K/yr64K searches / yr
90-day growth
+442.6%search demand this quarter
Competition
74%top-5 click share · 8 brands · 10 sellers

Flapen Score

1 Tog Duvet against its category

The dotted line is the Home & Garden average. Past it, 1 Tog Duvet is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1 Tog Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1 Tog Duvet 64K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +442.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+442.6%
Conversion, latest week
5.3%
Market size, estimated
£44Ka year
Peak month
June16.0× the quietest month
Top search term
1 tog duvet26K searches a year

02 · Price

A sale here is worth £13.00.

Listings sell for £13.00 on average, from £10.18 to £17.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.00 that is £1K to £3K a year per listing.

Average price
£13.00under the $15 to $100 sweet spot
Price range
£10.18–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #61 within Home Textiles. It carries 1,655 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
31%
Out of stock, average day
13.0%
Average rank
#61in Home Textiles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,655per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top 1 Tog Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Silentnight65%
  • Quality Beddings20%
  • Oliver Bedding5%
  • GG GONZALO GRACIA3%
  • DN COLLECTION2%
  • ml MassAri Limited2%
  • Open — no brand owns it (2 brands, 4%)

Demand

1 Tog Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top 1 Tog Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1 tog duvet26K/yr
  • 1 tog duvet king size12K/yr
  • 1.5 tog duvet8K/yr
  • 1 tog duvet double5K/yr
  • 1 tog single duvet5K/yr
  • 1.5 tog duvet king size4K/yr
  • 1 tog double duvet5K/yr

Reviews and returns

What reviews say buyers love and hate about 1 Tog Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.05

Poor quality

Very poor quality - not lightweight and not cooling

What you actually get is a factory second made of cheap material and no sign of the cross stiching it advertises I over paid for a factory second when for less money I could have brought a well known brand for less, lesson learned, be careful thdy hide the fact ypur ordering a cheap nasty version of whst the claim to be quality

Advertised Vs Actual Product11%−0.05

Very misleading

Not how it looks on the photo at all

Not like the images

Thin8%−0.08

Not as thin as expected

Thin

Thickness7%−0.10

its like a thick sheet

was actually thicker than the 4.5 tog it was replacing

it's so thin

Weight Heavy5%−0.04

isn't heavy enough so just ends up in a ball at the end of your cover

To heavy for a one tog

is quite heavy

Love

Quality-Overall24%−0.05

as all ways a very good quality quilt

good quality looks good on the bed

Excellent quality

Weight Light14%+1.03

perfect weight for summer nights

Lightweight

Nice lightweight duvet

Warmth14%+1.36

Good for those warm nights

Great for these warm summer nights

nice and warm

Value For Money13%+1.24

Good for the price

Good value for money

Value for money

Advertised Vs Actual Product6%−0.05

As sold

exactly as described

Just what I needed

Return

0.1% Return rate 34% Fixable by listing

Size-Overall27%█▆▄▁▃▄
Material Quality17%▁▂▂█▇▅

The quality of the material is ghastly

It's definitely not cotton

Quality-Overall17%▁▅█▇▇▆

Poor quality

Very poor quality - not lightweight and not cooling

What you actually get is a factory second made of cheap material and no sign of the cross stiching it advertises I over paid for a factory second when for less money I could have brought a well known brand for less, lesson learned, be careful thdy hide the fact ypur ordering a cheap nasty version of whst the claim to be quality

Thin8%▁▁▃█▅▄

Not as thin as expected

Thin

Thickness6%▁▅▄█▂▄

its like a thick sheet

was actually thicker than the 4.5 tog it was replacing

it's so thin

FAQ

Common 1 Tog Duvet questions

Answered from the same tracked data.