Masturbator
Masturbator shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Masturbator profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Masturbator is a £2.9M/yr Amazon United Kingdom market (5.9M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 63/100.
Masturbator: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.3% over the last 90 days and 1.4% of searches end in a purchase.
£2.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 41 products
Top Masturbator products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kismloit Male Masturbator Sex Toys for Men AI Sync Upgraded Licking 12s Penis Pump Aqua-Friction Massage 7 Sucking Thrusting Rotating Vibrating Adult Mens Sex Toy Male Stroker Masterubaters
- Price
- £55.55
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 8mo ago
Portable Male Masturbator Fits Universal Size Sex Toys Suitable Sex Toyscouples for Man Long Lasting Training Masturbator Device
- Price
- £50.43
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 8mo ago
Govosaa Male Masturbator Sex Toys for Men AI Sync 3 Sleeves Adult Toys Sets with 9 Sucking & Vibrating Modes 3D Realistic Tunnel Mens Sex Toy Pocket Pussy Colorful Lighting Stroker Masterubaters
- Price
- £56.71
- Rating
- 4.7/5
- Reviews
- 336
- Age
- 9mo ago
Kismloit 3 in 1 Sex Toys Male Masturbator - Adult Toys 3D Realistic Vagina and Tight Anus Manual Masturbation Cup Pocket Pussy for Men Penis Stimulation Stroker Mens Sex Toy
- Price
- £18.28
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 3y ago
Long Lasting Portable Sex Toyscouples for Man Soft Flexible Male Masturbator Universal Training Massager Comfortable Adult Male Masterubaters
- Price
- £58.57
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 4mo ago
Trending
90-day click momentum
Kismloit Automatic Sucking Male Masturbator AI Sync Sex Toys for Men 10 Full Coverage Vibration & 10 Suction Modes Pocket Pussy Adult Mens Sex Toy Ultra Realistic 3D Tunnel Tight Wrapping & Soft Fit
- Price
- £31.35
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 2mo ago
Long Lasting Portable Sex Toyscouples for Man Soft Flexible Male Masturbator Universal Training Massager Comfortable Adult Male Masterubaters
- Price
- £58.57
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 4mo ago
Heating Male Masturbator Sex Toy AI Sync Sex Toys for Men with 10 Vibrating 7 Thrusting 5 Sucking Modes Sex Toyscouples for Man Pocket Pussy Penis Pump APP Control Male Masterubaters Fleshliglt
- Price
- £33.13
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 10mo ago
Upgraded Male Masterubaters Sex Toy 3D Internal Structure Sex Toyscouples for Couples Soft Touch Design Easy to Clean Masturbator IPX7 Waterproof and Durable Adult Toys for Men
- Price
- £68.58
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 9mo ago
Vibrating Masturbator Male Sex Toys 10 Modes Pocket Pussy 8.3 Extended Realistic Channel for Tight Full Wrap Stimulation Dustproof & Detachable Mens Sex Toy for Men Male Masterubaters Fleshliglt
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 6mo ago
Newest
by launch dateKismloit Automatic Sucking Male Masturbator AI Sync Sex Toys for Men 10 Full Coverage Vibration & 10 Suction Modes Pocket Pussy Adult Mens Sex Toy Ultra Realistic 3D Tunnel Tight Wrapping & Soft Fit
- Price
- £31.35
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 2mo ago
Long Lasting Portable Sex Toyscouples for Man Soft Flexible Male Masturbator Universal Training Massager Comfortable Adult Male Masterubaters
- Price
- £58.57
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 4mo ago
Vibrating Masturbator Male Sex Toys 10 Modes Pocket Pussy 8.3 Extended Realistic Channel for Tight Full Wrap Stimulation Dustproof & Detachable Mens Sex Toy for Men Male Masterubaters Fleshliglt
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 6mo ago
Kismloit Male Masturbator AI Sync Sex Toys for Men 7 Thrusting Rotating & One-Click Boost Modes & Hands-Free Suction Cup Base Adult Mens Sex Toyscouples for Man LCD Display Stroker Masterubaters
- Price
- £41.34
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7mo ago
Kismloit Male Masturbator Sex Toys for Men AI Sync Upgraded Licking 12s Penis Pump Aqua-Friction Massage 7 Sucking Thrusting Rotating Vibrating Adult Mens Sex Toy Male Stroker Masterubaters
- Price
- £55.55
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
49
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
12%
- Kismloit34%
- Fifesoo21%
- Govosaa12%
- Vooloka8%
- SoloFun8%
- seekheart4%
- Open — no brand owns it (9 brands, 12%)
Masturbator demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Masturbator search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- male masterubaters1.5M/yr
- male sex toys575K/yr
- sex toys for men495K/yr
- male sex toy508K/yr
- mens sex toys463K/yr
- masturbator442K/yr
- mens sex toy212K/yr
- male masturbator208K/yr
- sex toy for men155K/yr
- sex toys men105K/yr
What reviews say buyers love and hate about Masturbator
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Premium quality”
“FUN toy”
“For the price”
“cleaned out easily”
“easy to handle”
What buyers complain about
47% of reviews“unfortunately doesn't fit me well”
“fell apart”
“Poor quality”
“potentially ruined the suction cup”
“Doesnt hold charge”
Masturbator return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Masturbator questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
