70
incontinence pants women
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£22.47avg listing price — sweet spot $15–$100
Market size
Great£1.6M£1.6M/yr · 1.3M searches
Competition
Great31%top-5 click share — an open shelf
Price range
Great£7.44–£51.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,384.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand