Cooling Towel
Cooling Towel clears our launch bar: a $1.1M/yr market growing >1,000% this quarter with returns at 0.3%.
Flapen Score
Is Cooling Towel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cooling Towel is a £1.1M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 69/100.
Cooling Towel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved >1,000% over the last 90 days and 5.0% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 33 products
Top Cooling Towel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 14,752
- Age
- 7y ago
YQXCC Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 5,911
- Age
- 7y ago
Sukeen Cooling Towel 4 Pack (40x12) Cooling Towels for Neck Cool Down Towel Soft Breathable for Golf Sport Running Gym Workout Camping Fitness Workout & More Activities
- Price
- £14.48
- Rating
- 4.4/5
- Reviews
- 34,005
- Age
- 9y ago
YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 4y ago
VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 2,184
- Age
- 9y ago
Trending
90-day click momentum
4 Pack Cooling Towel (40x12) Soft Breathable Chilly Towel Ice Towel Microfiber Towel for Yoga Sport Running Workout Gym Camping Fitness Workout & More Activities(Multicolor)
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 3,025
- Age
- 2y ago
5 Packs Cooling Towels for Neck & Face (40x12) Quick-Cooling Microfiber with Waterproof Bag & Carabiner Reusable Breathable Gym for Running Yoga Camping Workout
- Price
- £14.12
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 1y ago
Fit-Flip Changing Robe - Microfibre Swim and Surf Poncho
- Price
- £19.51
- Rating
- 4.6/5
- Reviews
- 2,764
- Age
- 6y ago
Eono Microfiber Towel Ultra Absorbent Quick Dry Super Light and Compact
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 20,625
- Age
- 7y ago
Cyrank 2PCS Cooling Towel Microfiber Cool Ice Towel for Neck Soft Breathable for Fitness Guys Microfiber Stay Cool (Magenta)
- Price
- £7.76
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch dateCyrank 2PCS Cooling Towel Microfiber Cool Ice Towel for Neck Soft Breathable for Fitness Guys Microfiber Stay Cool (Magenta)
- Price
- £7.76
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Amazon Basics Gym Cooling Towels for Neck and Face Working Out 102 cm x 31 cm 4-Pack Black/Gray/Aqua/Navy
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 388
- Age
- 1y ago
Kukyller Cooling Towel 2PCS 100x30cm Ice Towel with Storage Bottle Sweat Towel for Neck and Face Yoga Sport Running Gym Camping Workout(Green)
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago
EeGo Cooling Towel 2 Pack Microfiber Chilly Cooling Towel for Neck and Face 39.37 x 11.81 Inch
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
5 Packs Cooling Towels for Neck & Face (40x12) Quick-Cooling Microfiber with Waterproof Bag & Carabiner Reusable Breathable Gym for Running Yoga Camping Workout
- Price
- £14.12
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
21%
- YQXCC45%
- Sukeen10%
- VAKKI9%
- Amazon Basics6%
- Surcotto5%
- WIURGOHA4%
Cooling Towel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 117.7×
Top Cooling Towel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cooling towel1.2M/yr
- cool towel266K/yr
- cooling towels185K/yr
- cooling towels for hot weather98K/yr
- cold towel71K/yr
- ice towel63K/yr
- cool towels for neck hot weather40K/yr
- cooling towels for neck37K/yr
- stay cool ice towel27K/yr
- cooling neck wrap29K/yr
What reviews say buyers love and hate about Cooling Towel
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“It keeps cool”
“Good quality and arrived quickly”
“Good value for money”
“So easy”
“Better than I expected”
What buyers complain about
74% of reviews“Bags poorly made”
“Too cheap for a reason”
“Strong chemical smell”
“Did not work well”
“Not ice cold”
Cooling Towel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cooling Towel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
