Incontinence Bed Pads

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

12.1%

Market size, estimated

£1.2Ma year

Peak month

January1.2× the quietest month

Top search term

incontinence bed pads182K searches a year

Listings sell for £13.44 on average, from £4.11 to £24.43. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £13.44 that is £17K to £20K a year per listing.

Average price

£13.44under the $15 to $100 sweet spot

Price range

£4.11–£24.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

£17K–£20K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #29 within Incontinence. It carries 900 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

58%

Out of stock, average day

7.9%

Average rank

#29in Incontinence

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

900per listing

Listings tracked

52

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months