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56

soursop

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 4Conversion 36Competition 59Returns 100Price range 73Avg price 88Brand share 66Review moat 94Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great112.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.19

avg listing price — sweet spot $15–$100

Price range

Good£8.42–£32.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£437K

£437K/yr · 743K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, soursop is a £437K/yr Amazon United Kingdom market (743K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

soursop market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
£404K–£505K
units × avg price
Conversion rate
2.9%
Avg BSR
#418
Page quality
0%
Prime
57%
Sponsored
89%
Out of stock
12.7%
Avg brand age
33 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

35

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

29%

  • Generic29%
  • YouEase11%
  • Allsinian10%
  • ANIANHAO9%
  • ProBotanics6%
  • BAOSROY5%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -41.1% search growth over the last 90 days.
20K15KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Top soursop search terms

  • soursop bitters136K/yr
  • soursop191K/yr
  • serene herbs soursop bitters108K/yr
  • serene soursop bitters59K/yr
  • soursop bitters serene herbs56K/yr
  • soursop bitters liquid organic40K/yr
  • soursop drops44K/yr
  • serene soursop bitters uk12K/yr
  • soursop fruit21K/yr
  • soursop capsules9K/yr
All search terms

Top soursop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£22K10%£44K15%£65K20%£87K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about soursop

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Overall an interesting product”

Taste-Overall11%

“The taste is earthy”

Ease Of Use8%

“Easy to Take”

Sour7%

“Sourpot capsules”

Value For Money6%

“Worth buying”

Ingredients-Overall4%

“Clean Ingredients – A Nice Addition to a Routine”

Energy Level4%

“More Energy”

Vitamin4%

“Great Healthy Supplement”

Nutritional Content3%

“Great Healthy Supplement”

Ease Of Chewing/Swallowing3%

“easy to eat”

What buyers complain about

Functionality-Overall13%

“Did not get the benefits with this product”

Taste-Overall7%

“Taste horrible”

Value For Money6%

“Its expensive”

Dosage5%

“One thing to note is there is a picture showing the dropper with ml measurements printed on it, however, my dropper doesnt have any measurements on it at all, making it difficult to know how much to use per dose”

Strength5%

“It does not have that strong”

Advertised Vs Actual Product3%

“Di not trust the advert”

Sour3%

“Soursop”

Quality-Overall3%

“Absolute Blag, dont bother”

Leak-Proof2%

“BOTTLE WAS leaking please replace ty”

Bitter2%

“Expected it to be bitter”

Top return reasons

Leak-Proof45%
Defective Material/Parts14%
Quality-Overall9%
Smell9%
Advertised Vs Actual Product9%
Size-Overall9%
Contamination5%

Common questions

Is soursop profitable to sell on Amazon United Kingdom?
The niche generates £437K/yr across 28 tracked products. 5 of 19 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the soursop niche?
17 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in soursop?
Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.
When does demand for soursop peak?
Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the soursop niche?
Listings span £8.42–£32.63; the average listing price is £20.19 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.