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Soursop

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -41.1% this quarter, so Soursop is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£437K/yr743K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
50%top-5 click share · 17 brands · 35 sellers

Flapen Score

Soursop against its category

The dotted line is the Health & Personal Care average. Past it, Soursop is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soursop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soursop 743K times last year and spent an estimated £437K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £437K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
2.9%
Market size, estimated
£437Ka year
Peak month
February2.0× the quietest month
Top search term
soursop bitters136K searches a year

02 · Price

A sale here is worth £20.19.

Listings sell for £20.19 on average, from £8.42 to £32.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £20.19 that is £15K to £20K a year per listing.

Average price
£20.19inside the $15 to $100 sweet spot
Price range
£8.42–£32.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #418 within Over-the-Counter Medication. It carries 113 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
57%
Out of stock, average day
12.7%
Average rank
#418in Over-the-Counter Medication
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
28

04 · Newcomers

Amazon counts 5 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Soursop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

35

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

29%

  • Generic29%
  • YouEase11%
  • Allsinian10%
  • ANIANHAO9%
  • ProBotanics6%
  • BAOSROY5%

Demand

Soursop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Soursop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soursop bitters136K/yr
  • soursop191K/yr
  • serene herbs soursop bitters108K/yr
  • serene soursop bitters59K/yr
  • soursop bitters serene herbs56K/yr
  • soursop bitters liquid organic40K/yr
  • soursop drops44K/yr
  • serene soursop bitters uk12K/yr
  • soursop fruit21K/yr
  • soursop capsules9K/yr

Reviews and returns

What reviews say buyers love and hate about Soursop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.21

Did not get the benefits with this product

No effect

Doesnt work

Taste-Overall7%−0.02

Taste horrible

tasted a bit fizzy after a few weeks of open

have to say just tastes like sugar water

Value For Money6%−0.03

Its expensive

Expensive

OVERPRICED

Dosage5%−0.02

One thing to note is there is a picture showing the dropper with ml measurements printed on it, however, my dropper doesnt have any measurements on it at all, making it difficult to know how much to use per dose

Low dose

early days not long taken them

Strength5%−0.05

It does not have that strong

not as strong as similar ones

Very weak

Love

Quality-Overall15%+1.25

Overall an interesting product

The bottle feels good quality

Excellent Product

Taste-Overall11%−0.02

The taste is earthy

Happy with taste

Great Taste

Ease Of Use8%+0.34

Easy to Take

this is a handy

Easy to use

Sour7%+0.65

Sourpot capsules

the best soursop Ive tried

Soursop bitters is really nice

Value For Money6%−0.03

Worth buying

Good value

Good value for money

Return

0.1% Return rate 18% Fixable by listing

Leak-Proof45%█▁▁█▅▁

BOTTLE WAS leaking please replace ty

spilled over my carpet

the liquid spilled out all over the place

Defective Material/Parts14%▁▁▁▁▂█
Quality-Overall9%▁▁█▁▁▁

Absolute Blag, dont bother

Rubbish

Smell9%▁▁▁▁█▁
Advertised Vs Actual Product9%▁█▁▁▁▁

Di not trust the advert

Misleading and deceptive advertising

FAQ

Common Soursop questions

Answered from the same tracked data.