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Bite and Sting Relief

Bite and Sting Relief clears our launch bar: a $941K/yr market growing +316.4% this quarter with returns at 0.1%.

Signals Trending

Flapen Score

58
Launch it
Market size 77Growth 100Conversion 99Competition 9Returns 100Price range 30Avg price 22Brand share 27Review moat 22Quality gap 35
This niche Category average

Is Bite and Sting Relief profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bite and Sting Relief is a £941K/yr Amazon United Kingdom market (650K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 58/100.

Bite and Sting Relief: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +316.4% over the last 90 days and 18.6% of searches end in a purchase.

£941K

revenue / yr

Units sold / yr150K
Search volume / yr+316.4%650K
Conversion rate18.6%
Avg price£7.78

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 96
Top-5 product click share89%
Open market11%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews8,608

Top Bite and Sting Relief products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£188K£376K£565K£753K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

96

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Anthisan64%
  • APHY ENTERPRISES8%
  • Skincalm8%
  • Pinewood4%
  • Savlon4%
  • Ayarh4%
  • Open — no brand owns it (2 brands, 7%)

Bite and Sting Relief demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume650KCVR18.6%Products8Brands8Top 5 Brands89%OOS Rate2.1%Rating4.5★Reviews8,608Avg BSR#8
45K35KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.9×

Top Bite and Sting Relief search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • insect bite relief80K/yr
  • mosquito bite relief94K/yr
  • bite cream73K/yr
  • bite and sting relief75K/yr
  • antihistamine cream90K/yr
  • anthisan bite & sting cream57K/yr
  • insect bite cream35K/yr
  • anthisan30K/yr
  • anthisan cream23K/yr
  • bite relief18K/yr

What reviews say buyers love and hate about Bite and Sting Relief

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Itch Relief19%

Stopped the itching

Allergies13%

Excellent for irritation

Quality-Overall9%

Excellent cream

Efficiency9%

Works well

Advertised Vs Actual Product8%

Great product does what it says

What buyers complain about

62% of reviews
Allergies16%

Skin reaction

Pest/Insect Control8%

Mosquito bites and no relief

Itch Relief7%

Felt a reduction in itch pretty immediately

Functionality-Overall7%

Doesnt work

Ease Of Use5%

Its taking its time to work

Bite and Sting Relief return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
34%
2Heating
12%
3Compatibility-Overall
10%
4Size-Overall
4%
5Connectivity-Overall
4%

Common Bite and Sting Relief questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bite and Sting Relief 58/100 on Amazon United Kingdom — Launch it. The niche generates £941K/yr across 8 tracked products. Search demand moved +316.4% over the last 90 days.
Search demand for Bite and Sting Relief on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 15.9× the quietest.