Is bite and sting relief profitable to sell on Amazon United Kingdom?

The niche generates £941K/yr across 8 tracked products. 90-day search growth is +316.4%. Flapen's verdict: Launch it (58/100).

How competitive is the bite and sting relief niche?

8 brands and 96 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bite and sting relief?

Top complaints mined from reviews: Allergies, Pest/Insect Control, Itch Relief. The return rate is 0.1%.

When does demand for bite and sting relief peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 15.9× the quietest.

What does it cost to enter the bite and sting relief niche?

Listings span £2.70–£20.31; the average listing price is £7.78 (sweet spot $15–$100). The average incumbent carries 8,608 reviews — the moat a new listing must climb.

bite and sting relief

Launch it

A $941K/yr market growing +316.4% this quarter with returns at 0.1% — clears our launch bar.

Growth

Incredible+316.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Market size

Great£941K

£941K/yr · 650K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.70–£20.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,607.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.78

avg listing price — sweet spot $15–$100

Competition

Bad89%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, bite and sting relief is a £941K/yr Amazon United Kingdom market (650K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 58/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

bite and sting relief market data

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: £973K–£1.2M; units × avg price
Conversion rate: 18.6%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.1%
Avg brand age: 59 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Anthisan64%
APHY ENTERPRISES8%
Skincalm8%
Pinewood4%
Savlon4%
Ayarh4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +316.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.9×

Open Trend

Top bite and sting relief search terms

insect bite relief80K/yr +495.1%13.0% conv.
mosquito bite relief94K/yr +389.8%9.9% conv.
bite cream73K/yr +373.2%17.6% conv.
bite and sting relief75K/yr +474.6%14.1% conv.
antihistamine cream90K/yr +101.0%14.2% conv.
anthisan bite & sting cream57K/yr +322.8%28.2% conv.
insect bite cream35K/yr +410.3%17.7% conv.
anthisan30K/yr +249.4%22.5% conv.
anthisan cream23K/yr +216.4%26.9% conv.
bite relief18K/yr +513.1%9.9% conv.

All search terms

Top bite and sting relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)

Anthisan£3.294.6★17,606 rev

AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids

APHY ENTERPRISES£7.414.5★465 rev

Skincalm Bite and Sting Relief 1% Cream 10g

Skincalm£2.704.5★1,362 rev

Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)

Pinewood£3.294.6★5,280 rev

Savlon Bites & Stings Gel Soothes and Relieves Itching & Irritation of Insect Bites & Nettle Stings Helps Protect Against Infection Outdoors & Travel First Aid (1 pack)

Savlon£3.504.5★330 rev

Newest

by launch date

AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids

APHY ENTERPRISES£7.41465 rev

1y ago

heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)

heat it£20.314,389 rev

2y ago

Skincalm Bite and Sting Relief 1% Cream 10g

Skincalm£2.701,362 rev

4y ago

Mosquito Bite Relief Fast Acting Helps Reduce Itch Soothes Swelling and Inflammation. A Chemical Free Light Weight Pocket Size and Travel Freely Device. Made in EU.

Ayarh£4.97817 rev

4y ago

Beurer BiteX Original Insect Bite Healer BR 60 bite healer heat pen for the treatment of insect bites and stings electric bite healer holiday gadget relieves itching

Beurer£16.7638,612 rev

6y ago

What buyers say about bite and sting relief

What buyers praise and complain about, mined from review topics.

What buyers love

Itch Relief19%

“Stopped the itching”

Allergies13%

“Excellent for irritation”

Quality-Overall9%

“Excellent cream”

Efficiency9%

“Works well”

Advertised Vs Actual Product8%

“Great product does what it says”

Value For Money7%

“Good value for money”

Ease Of Use5%

“easy to use”

Pest/Insect Control4%

“they are very effective for relief of insect bites”

Soothing Effect3%

“calms the area”

Inflammation2%

“helps reduce the swelling”

What buyers complain about

Allergies16%

“Skin reaction”

Pest/Insect Control8%

“Mosquito bites and no relief”

Itch Relief7%

“Felt a reduction in itch pretty immediately”

Functionality-Overall7%

“Doesnt work”

Ease Of Use5%

“Its taking its time to work”

Smell5%

“The smell isn't the best”

Value For Money4%

“a little expensive”

Inflammation4%

“Does not work on infected bites”

Heating3%

“not working heat wise”

Battery Life2%

“it drains your battery”

Top return reasons

Functionality-Overall34%

Heating12%

Compatibility-Overall10%

Size-Overall4%

Connectivity-Overall4%

Ease Of Use4%

Value For Money3%

Durability3%

Quality-Overall3%

Software/Application3%

Common questions

Is bite and sting relief profitable to sell on Amazon United Kingdom?: The niche generates £941K/yr across 8 tracked products. 90-day search growth is +316.4%. Flapen's verdict: Launch it (58/100).
How competitive is the bite and sting relief niche?: 8 brands and 96 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in bite and sting relief?: Top complaints mined from reviews: Allergies, Pest/Insect Control, Itch Relief. The return rate is 0.1%.
When does demand for bite and sting relief peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 15.9× the quietest.
What does it cost to enter the bite and sting relief niche?: Listings span £2.70–£20.31; the average listing price is £7.78 (sweet spot $15–$100). The average incumbent carries 8,608 reviews — the moat a new listing must climb.