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Bite and Sting Relief

Maybe

Search demand grew +316.4% this quarter. But the top 5 products take 89% of clicks, so Bite and Sting Relief is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£941K/yr650K searches / yr
90-day growth
+316.4%search demand this quarter
Competition
89%top-5 click share · 8 brands · 96 sellers

Flapen Score

Bite and Sting Relief against its category

The dotted line is the Health & Personal Care average. Past it, Bite and Sting Relief is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bite and Sting Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bite and Sting Relief 650K times last year and spent an estimated £941K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +316.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £941K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
+316.4%
Conversion, latest week
18.6%
Market size, estimated
£941Ka year
Peak month
July15.9× the quietest month
Top search term
insect bite relief80K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £2.70 to £20.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £7.78 that is £78K to £97K a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£2.70–£20.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£78K–£97K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #8 within Over-the-Counter Medication. It carries 8,608 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#8in Over-the-Counter Medication
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,608per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bite and Sting Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£188K£376K£565K£753K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

96

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Anthisan64%
  • APHY ENTERPRISES8%
  • Skincalm8%
  • Pinewood4%
  • Savlon4%
  • Ayarh4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Bite and Sting Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.9×

Search terms

Top Bite and Sting Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insect bite relief80K/yr
  • mosquito bite relief94K/yr
  • bite cream73K/yr
  • bite and sting relief75K/yr
  • antihistamine cream90K/yr
  • anthisan bite & sting cream57K/yr
  • insect bite cream35K/yr
  • anthisan30K/yr
  • anthisan cream23K/yr
  • bite relief18K/yr

Reviews and returns

What reviews say buyers love and hate about Bite and Sting Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies16%+0.65

Skin reaction

didnt clear up the rash

making me very itchy

Pest/Insect Control8%−0.07

Mosquito bites and no relief

The product was unfortunately ineffective for mosquito bites

NO GOOD FOR MOSQUITO BITES

Itch Relief7%+0.42

Felt a reduction in itch pretty immediately

Doesn't take the itch away

Rash

Functionality-Overall7%−0.11

Doesnt work

doesn't do anything

it has stopped working

Ease Of Use5%−0.03

Its taking its time to work

Its very hard to use if you have no one to help you

Some bites are difficult to reach

Love

Itch Relief19%+0.42

Stopped the itching

stops the itching

Stops the itch

Allergies13%+0.65

Excellent for irritation

Very soothing for irritated skin

No more itching

Quality-Overall9%+0.80

Excellent cream

Excellent product

Good quality

Efficiency9%+0.87

Works well

its been really effective

Effective

Advertised Vs Actual Product8%+0.49

Great product does what it says

Did the job

As described

Return

0.1% Return rate 5% Fixable by listing

Functionality-Overall34%▅▅▇█▄▅

Doesnt work

doesn't do anything

it has stopped working

Heating12%▁▁▇▁█▇

not working heat wise

it wore off after a few hours or if I was hot. which was impossible not to be during the heatwave

It does feel very hot

Compatibility-Overall10%▁█▁▁▆▂
Size-Overall4%▁▁▁▁▁█
Connectivity-Overall4%█▁▁▁▃▂

FAQ

Common Bite and Sting Relief questions

Answered from the same tracked data.