61
astaxanthin
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good547avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.23avg listing price — sweet spot $15–$100
Market size
Good£419K£419K/yr · 369K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.32–£26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand