Astaxanthin
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -30.3% this quarter, so Astaxanthin is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £419K/yr369K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 45%top-5 click share · 25 brands · 30 sellers
Flapen Score
Astaxanthin against its category
The dotted line is the Health & Personal Care average. Past it, Astaxanthin is stronger. Inside it, weaker.
Market
The Astaxanthin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Astaxanthin 369K times last year and spent an estimated £419K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.
- Searches, last 12 months
- 369K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £419Ka year
- Peak month
- January4.1× the quietest month
- Top search term
- astaxanthin232K searches a year
02 · Price
A sale here is worth £13.23.
Listings sell for £13.23 on average, from £5.32 to £26.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £13.23 that is £13K to £17K a year per listing.
- Average price
- £13.23under the $15 to $100 sweet spot
- Price range
- £5.32–£26.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #19 within Antioxidants. It carries 547 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #19in Antioxidants
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 547per listing
- Listings tracked
- 30
04 · Newcomers
5 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Astaxanthin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Astaxanthin 12mg Supplements 120 Softgels Premium Astaxanthin Antioxidant Supplements Supports Eye Joint Internal Circulation Skin Health & Natural Tanning Fresh Microalgae Source
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 11mo ago

Bandini Pure Astaxanthin 18 mg | 270 High Strength Capsules | 9 months supply | Powerful antioxidant from Haematococcus Pluvialis algae | Astaxantine Supplement Magnesium stearate & GMO-free | Vegan
- Price
- £17.24
- Rating
- 4.5/5
- Reviews
- 2,107
- Age
- 2y ago

Astaxanthin Supplements 12mg 120 Softgels Premium Astaxanthin Antioxidant Supplement Supports Eye Skin Joint Brain Heart & Immune System Health Fresh Microalgae Source Non-GMO & No Gluten
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 763
- Age
- 11mo ago

Wild-Algae Astaxanthin 160mg - Providing 8mg Astaxanthin Antioxidant - 90 Softgels - Resealable and Recyclable Pouch by Alpha01
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 7y ago

Astaxanthin Supplement 18mg | 180 High Strength Softgels | Naturally Sourced from Haematococcus Pluvialis Algae | By Horbaach
- Price
- £8.19
- Rating
- 4.1/5
- Reviews
- 277
- Age
- 5y ago
Trending
estimated 90-day click momentum
HealthEssent Astaxanthin High Strength Algae Oil 80mg Complex - Microalgae Carotenoid from Haematococcus Pluvialis - 90 Vegan Softgel Capsules - Antioxidant Supplements for Skin & Eyes Non-GMO
- Price
- £7.51
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago

Astaxanthin Supplements 24mg - 120 Softgels | Premium Natural Antioxidant from Microalgae | Eye Skin Brain Joint Heart & Immune Health Support | Non-GMO Gluten-Free
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago

Astaxanthin 12mg 120 Capsules (4 Months Supply) | Triple Strength Antioxidant from Haematococcus Pluvialis Supports Eye Skin Joint Heart Health | Non-GMO & Gluten Free
- Price
- £10.88
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 8mo ago

Astaxanthin
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Astaxanthin 12mg Supplements 120 Softgels Premium Astaxanthin Antioxidant Supplements Supports Eye Joint Internal Circulation Skin Health & Natural Tanning Fresh Microalgae Source
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 11mo ago
Newest
by launch date
Astaxanthin Supplements 24mg - 120 Softgels | Premium Natural Antioxidant from Microalgae | Eye Skin Brain Joint Heart & Immune Health Support | Non-GMO Gluten-Free
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago

HealthEssent Astaxanthin High Strength Algae Oil 80mg Complex - Microalgae Carotenoid from Haematococcus Pluvialis - 90 Vegan Softgel Capsules - Antioxidant Supplements for Skin & Eyes Non-GMO
- Price
- £7.51
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago

Astaxanthin
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Astaxanthin 12mg Supplements Astaxanthin High Strength Antioxidant Supplement 120 Softgels 2 Pack Supports Eye Skin Joint Heart Brain & Immune Health No Gluten Non-GMO with Pill Organizer
- Price
- £21.04
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 6mo ago

Astaxanthin Supplements 12mg - 120 Softgels | Premium Natural Antioxidant from Microalgae | Eye Skin Brain Joint Heart & Immune Health Support | Non-GMO Gluten-Free
- Price
- £10.42
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
30
Est. top-5 brand share
50%
Top 20: 96%
Est. top-5 click share
45%
Top 20: 92%
Open market
42%
- BANDINI13%
- Tamiodfo11%
- ALPHA019%
- BOIUOITI9%
- Horbäach8%
- WeightWorld8%
Demand
Astaxanthin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.1×
Search terms
Top Astaxanthin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- astaxanthin232K/yr
- astaxanthin high strength42K/yr
- astaxanthin 12mg20K/yr
- astaxanthin 24mg7K/yr
- astaxanthin supplements20K/yr
- zeria astaxanthin5K/yr
- astaxanthin antioxidant supplements7K/yr
- astaxanthin uk3K/yr
- belano astaxanthin15K/yr
- belanos astaxanthin softgels12K/yr
Reviews and returns
What reviews say buyers love and hate about Astaxanthin
We read the reviews and the return reasons for every product selling here.
“Far to little per capsule to have any effect whatsoever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Astaxanthin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









