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Astaxanthin

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -30.3% this quarter, so Astaxanthin is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£419K/yr369K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
45%top-5 click share · 25 brands · 30 sellers

Flapen Score

Astaxanthin against its category

The dotted line is the Health & Personal Care average. Past it, Astaxanthin is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astaxanthin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Astaxanthin 369K times last year and spent an estimated £419K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
8.6%
Market size, estimated
£419Ka year
Peak month
January4.1× the quietest month
Top search term
astaxanthin232K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £5.32 to £26.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £13.23 that is £13K to £17K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£5.32–£26.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #19 within Antioxidants. It carries 547 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#19in Antioxidants
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
30

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Astaxanthin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

30

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

45%

Top 20: 92%

Open market

42%

  • BANDINI13%
  • Tamiodfo11%
  • ALPHA019%
  • BOIUOITI9%
  • Horbäach8%
  • WeightWorld8%

Demand

Astaxanthin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.1×

Search terms

Top Astaxanthin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astaxanthin232K/yr
  • astaxanthin high strength42K/yr
  • astaxanthin 12mg20K/yr
  • astaxanthin 24mg7K/yr
  • astaxanthin supplements20K/yr
  • zeria astaxanthin5K/yr
  • astaxanthin antioxidant supplements7K/yr
  • astaxanthin uk3K/yr
  • belano astaxanthin15K/yr
  • belanos astaxanthin softgels12K/yr

Reviews and returns

What reviews say buyers love and hate about Astaxanthin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage10%−0.10

Far to little per capsule to have any effect whatsoever

VERY LOW DOSE

With this product they intentionally mislead you into thinking each capsule is 12mg

Advertised Vs Actual Product7%−0.07

Highly misleading product

False advertisement

Very misleading

Vegan/Organic7%−0.07

NOT VEGAN

so are not suitable for vegetarians or vegans

I get it's not labeled vegan

Functionality-Overall5%−0.05

Not worked for me

Slow to start

not effective for me :

Ingredients-Overall4%−0.05

Ingredients not contained as advertised

I didnt look at the ingredients before opening the pack

So if they cannot be honest about the correct ingredient

Love

Ease Of Chewing/Swallowing11%+0.75

Swallow it

Easy to swallow

Pros:. Small, easy-to-swallow capsules

Quality-Overall9%+0.37

Excellent product

Overall very happy with this product as it is effective

EXCELLENT, HIGH STRENGTH PRODUCTS

Value For Money8%+0.31

good value for money

Good value for money

Competitive price

Ease Of Use6%

This came in handy

Easy to use

Easy to take

Vitamin6%+0.27

I have been adding these to my vitamins intake for years now

Excellent supplement

Strong dose, good value, easy daily supplement

FAQ

Common Astaxanthin questions

Answered from the same tracked data.