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Astaxanthin

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -30.3% this quarter, so Astaxanthin is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£419K/yr369K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
45%top-5 click share · 25 brands · 30 sellers

Flapen Score

Astaxanthin against its category

The dotted line is the Health & Personal Care average. Past it, Astaxanthin is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astaxanthin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Astaxanthin 369K times last year and spent an estimated £419K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
8.6%
Market size, estimated
£419Ka year
Peak month
January4.1× the quietest month
Top search term
astaxanthin232K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £5.32 to £26.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £13.23 that is £13K to £17K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£5.32–£26.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #19 within Antioxidants. It carries 547 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#19in Antioxidants
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
30

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Astaxanthin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

30

Est. top-5 brand share

50%

Top 20: 96%

Est. top-5 click share

45%

Top 20: 92%

Open market

42%

  • BANDINI13%
  • Tamiodfo11%
  • ALPHA019%
  • BOIUOITI9%
  • Horbäach8%
  • WeightWorld8%

Demand

Astaxanthin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.1×

Search terms

Top Astaxanthin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • astaxanthin232K/yr
  • astaxanthin high strength42K/yr
  • astaxanthin 12mg20K/yr
  • astaxanthin 24mg7K/yr
  • astaxanthin supplements20K/yr
  • zeria astaxanthin5K/yr
  • astaxanthin antioxidant supplements7K/yr
  • astaxanthin uk3K/yr
  • belano astaxanthin15K/yr
  • belanos astaxanthin softgels12K/yr

Reviews and returns

What reviews say buyers love and hate about Astaxanthin

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Chewing/Swallowing”
10%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Far to little per capsule to have any effect whatsoever”
A buyer, on “Dosage”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Astaxanthin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data